Digital Marketing Strategies and Insights
Explore the latest digital marketing, website design, and hosting strategies here on our blog. Our daily involvement in the digital marketing world, turned into informative insights in our blog.
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Maintaining a Beautiful History: wFC Street Clean-Up
If you’ve never been to the webFEAT Complete office, you might not realize that it’s actually a historic home. CEO Michelle Selnick purchased the house and has repurposed it to fit the needs of the wFC team. We’re proud of our unique office space, and committed to honoring the history
Influencer Marketing for Small Businesses
It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford
Amazon SEO: How to Optimize Products for Higher Rankings
“Do you do SEO for Amazon?” “Do you have any experience marketing on Amazon?” These questions are coming up more often from some of our clients, and I’m sure from some of yours as well. People order from Amazon all the time. Myself included. If you’re selling a product, you
Building Websites, Building Homes: webFEAT Complete Volunteer Day
The team at webFEAT Complete was fortunate enough to get to spend a day volunteering with Habitat for Humanity. We spent the day contributing to the rehabbing of a home in the Lower Price Hill neighborhood. Usually, our work day is spent building digital “homes” for our clients in the
5 Reasons a Company Podcast Is a Worthy Investment
Podcasts are more popular now than ever before and I’d like to share 5 reasons why your business should be investing in a podcast related to your industry. 1. Podcasts Are the Perfect Advertising Channel There are over 550,000 active podcasts and this number is growing daily. Podcasts are becoming
Set Your Company LinkedIn Page Up for Success in Only 30 Minutes
LinkedIn is unparalleled in its ability to connect professionals across a vast array of industries and fields, but for many small business owners LinkedIn too often represents a missed opportunity rather than an outlet for success. This is because running a small business often means that your time is at
Geotargeting: Radius Location Targeting + Geofencing [Updated 2025]
My colleagues and I recently sat down and had a discussion about geotargeting. Businesses seem to have a growing interest in this digital marketing tactic, and rightfully so. We wanted to be sure we could accommodate them completely. Our geotargeting is focused on radius and location targeting, along with local
How to Set Up Google Analytics Ecommerce Tracking for Different CMS’
NOTE: We will be updating this post to be more thorough and include more CMS’ in the near future. This post will be helpful as is, but check back soon as it will continually update and be more thorough, based on real ecommerce tracking examples. If you’re selling online,
Optimize Your Blogs for Social Media Like a Pro
Ok so you’ve written the perfect blog post. You did tons a research, gathered great data and put a lot of time into crafting this masterpiece of a blog for your website. You hit that magical “Publish” button and it’s sent off into the Internet for all to world to
Set Up Click Tracking in Google Tag Manager: GA4 + UA
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you
How to Increase Your Yelp Search Rankings
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that
How To Handle Bad Reviews
When you think of review websites which ones come to mind? Yelp, Google, Facebook, Foursquare, TripAdvisor, Open Table? All of the above? These are just some of the outlets where customers can leave reviews on their experiences with your business. As businesses rely more and more on the internet to