Digital Marketing Blog
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How to Appear in AI Overviews + AI Chatbot Responses
Some are calling it GEO (Generative Engine Optimization) or GAIO (Generative AI Optimization), others are calling it AI powered SEO or AI Search Results SEO. Call it what you want, but as a business all that matters is appearing where prospective customers are looking. AI overviews coming up in Google
Increase Your Local Visibility: Expert Tips for Online Success
Establishing a strong online presence is crucial for businesses of all sizes. But for local businesses, it’s even more important. Local customers are searching online for services and products near them, and the goal is to make sure they find you. Whether you’re a small business in Cincinnati or a
Instagram’s Grid Layout Has Changed – Here’s What You Need To Know
Instagram is at it again—rolling out changes that shake up the way content is displayed. If your profile grid is looking a little different lately, you’re not imagining things. The platform has officially moved away from its iconic square format, embracing a taller 3:4 grid preview instead. This update means
Rank Math SEO vs. Yoast SEO: Which WordPress Plugin is Right for You?
When it comes to optimizing your WordPress website for search engines, choosing the right SEO plugin is crucial. Two of the most popular options are Rank Math SEO and Yoast SEO. While both offer powerful features to enhance your website’s search performance, they differ in several key ways. In this
SEO Glossary: 100+ of the Most Important SEO Terms Every Business Owner Should Know
In today’s digital world, understanding the key terms and concepts of search engine optimization (SEO) is essential for any business owner looking to improve their online presence. This glossary covers 100 of the most important SEO terms, from basic concepts like keyword research to more advanced tactics like technical SEO.
An Introduction to Programmatic Advertising
Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages
3 Simple Ways to Earn Impactful Backlinks + Mentions
Watch the Overview of this post on YouTube: https://youtu.be/Evc5UfxAMQM The competition in the search results these days is relentless. In most industries, you could explore a key product or service search, and find at least 5 relevant competitors occupying the search results with ads (sometimes multiple types), organic listings, and
How to Claim A LinkedIn Business Page: A Step-by-Step Guide
LinkedIn is more than just a networking platform; it’s a powerful tool for businesses to build their presence online. Sometimes, LinkedIn will give businesses a head start by auto-generating a listing page, especially when companies have employees who are already active on the platform. LinkedIn Listing Pages allow businesses to
CRO Marketing Strategy
Watch the overview of this post on YouTube: https://youtu.be/blu4wCDzjm4 Is your website getting traffic, but not converting any of that traffic to leads or sales? Alternatively, maybe you’re getting traffic and receiving inquiries for irrelevant products and services. Talking with a CRO Consultant, or someone with expertise in the SEO/Digital
How to Grant Super Admin Access on LinkedIn: A Simple Guide
As a business owner or marketing manager, it’s important to make sure your LinkedIn Page is managed efficiently and securely. By granting the right access to specific team members (or a marketing agency), you can start to enhance your LinkedIn marketing efforts. That’s why in this blog, we’re providing you
Security Tips for Websites, Email, and Personal Data
Watch an overview of this post on YouTube: https://youtu.be/3AlCKkBRbCU As you’ve probably heard, Crowdstrike released an update that created a Microsoft outage, that impacted much of the world. From airlines to businesses, metro train routes, and more. In light of this event and the many other cybersecurity events that happen
Boost Business During Local Weather Events Using a Local Weather Response Ad Campaign (aka Weather Based Marketing)
The impact of local weather events on business operations can be erratic, significantly affecting the fluctuations in business activity. Depending on where your company is located in the world there’s a good chance you receive a bump in inquiries immediately following strong storms or periods of unordinary weather that occur
