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Instagram Algorithm Updates (Updated May 2025)
As digital marketers, part of our job is to understand the how’s and why’s behind all of the digital marketing strategies and opportunities available to us. We constantly seek to learn how various platforms work so that we can optimize our approach to best achieve success through these channels. One
The Best Times to Post on Social Media in 2025 (Cheat Sheet Included)
Understanding the optimal times to post on social media is a crucial aspect of any successful social media marketing strategy. After investing time and effort into creating a post, it can be discouraging to see little to no engagement. However, it’s important to recognize that the day and time you
From Scheduling to Strategy: Using AI to Power Your Social Media Workflow
Social media moves fast—and staying ahead means more than just posting on time. In 2025, it’s not about doing more, it’s about doing it smarter. That’s where AI comes in. AI-powered tools are transforming the way businesses create, manage, and scale their social media efforts. Whether you’re a marketing team
IndexNow Setup for Bing Webmaster Tools Made Easy
In Microsoft Bing’s Webmaster Tools, they now have “IndexNow”. This touts the ability to create “real-time indexing” in a variety of search engines. We’re ensuring all of our clients have this setup. Why is Bing and the IndexNow tool relevant? Because Chat GPT-4 “can access live web results through Bing’s
How to Appear in AI Overviews + AI Chatbot Responses
Some are calling it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) or GAIO (Generative AI Optimization), others are calling it AI powered SEO or AI Search Results SEO. Call it what you want, but as a business all that matters is appearing where prospective customers are looking. AI overviews
Increase Your Local Visibility: Expert Tips for Online Success
Establishing a strong online presence is crucial for businesses of all sizes. But for local businesses, it’s even more important. Local customers are searching online for services and products near them, and the goal is to make sure they find you. Whether you’re a small business in Cincinnati or a
Instagram’s Grid Layout Has Changed – Here’s What You Need To Know
Instagram is at it again—rolling out changes that shake up the way content is displayed. If your profile grid is looking a little different lately, you’re not imagining things. The platform has officially moved away from its iconic square format, embracing a taller 3:4 grid preview instead. This update means
Rank Math SEO vs. Yoast SEO: Which WordPress Plugin is Right for You?
When it comes to optimizing your WordPress website for search engines, choosing the right SEO plugin is crucial. Two of the most popular options are Rank Math SEO and Yoast SEO. While both offer powerful features to enhance your website’s search performance, they differ in several key ways. In this
SEO Glossary: 100+ of the Most Important SEO Terms Every Business Owner Should Know
In today’s digital world, understanding the key terms and concepts of search engine optimization (SEO) is essential for any business owner looking to improve their online presence. This glossary covers 100 of the most important SEO terms, from basic concepts like keyword research to more advanced tactics like technical SEO.
An Introduction to Programmatic Advertising
Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages
3 Simple Ways to Earn Impactful Backlinks + Mentions
Watch the Overview of this post on YouTube: https://youtu.be/Evc5UfxAMQM The competition in the search results these days is relentless. In most industries, you could explore a key product or service search, and find at least 5 relevant competitors occupying the search results with ads (sometimes multiple types), organic listings, and
How to Claim A LinkedIn Business Page: A Step-by-Step Guide
LinkedIn is more than just a networking platform; it’s a powerful tool for businesses to build their presence online. Sometimes, LinkedIn will give businesses a head start by auto-generating a listing page, especially when companies have employees who are already active on the platform. LinkedIn Listing Pages allow businesses to