Digital Marketing Blog
Learn from the pros. Sign up for our email updates and snag expert digital marketing & website design tips straight from the trenches.
Take your brand to the next level, no budget needed!
A Guide for Optimizing Dynamic Search Ad Campaigns
As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and
Copywriting vs. Content Writing
What’s the difference between content and copy? For some reason, digital marketers love to come up with new words and phrases concepts that are only barely different. It can make learning the language of the industry hard, and when business owners in need of a marketing strategy try to enter
Top of Mind-Awareness Digital Advertising Strategies
In this day and age you have to earn every sale and conversion from website visitors. We’ve all wanted or needed something, and gone online to explore our options. Decisions aren’t always made right away. For example, consider exploring flight options and eventually buying tickets. In cases like this—we need
Google Search Console’s Tools and Features Explained
There are many tools available to the SEO industry these days, but one tool I always come back to is Google Search Console (GSC). Its simplistic layout makes for an easy user experience and provides valuable resources to improving a website’s SEO for both novice and experienced SEOs. The goal
Email Sequences for Small Business Digital Strategy
It’s 3 a.m. Your dog has jumped out of your bed to investigate a noise for the fourth time that night, and is now whining loudly for you to wake up and lift him back up. You groggily hoist your pup back onto the bed, and then grab your phone.
Social Media Ads By Industry: Restaurant, Hospitality, Food & Beverage
Introducing: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Up first: The Restaurant, Hospitality, Food & Beverage Industry. Not in the restaurant, hospitality or food & beverage industry? Scroll down to suggest an
Conversion Rate Optimization (CRO) Strategies for Ecommerce
It’s 2020! People are shopping online significantly more every year. Getting qualified users to visit your website is only one part of the job. The second, and more important job is to get those users to convert. In a way, your website should guide users through a funnel to conversion,
SaaS SEO Strategy: Growing Exposure + Recurring Revenue
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and
Evergreen and Seasonal Content: An Introductory Guide
In a world where posts, freebies, and blogs can make or break your online presence, it can feel overwhelming to keep up with the content demands of running a business. Fortunately, the types of content you should be publishing can be broken down into categories, and the job of curating
Bing Ads: A Low-Cost Addition to Digital Strategy
At webFEAT Complete, we love to drill down on data. This allows us to gather insights, recognize opportunities, and make website adjustments that will provide a better user-experience, and encourage the likelihood of conversions that matter. When we look at traffic coming in from organic search results, Bing isn’t normally
Improve Your SEO with a Custom 404 Page
Eliminating 404 errors entirely is practically impossible, but there are a few simple things you can do to mitigate the effects broken pages have on your website’s SEO and rankings. Why is avoiding 404 errors practically impossible? Well, you always have to account for typos and human errors. If
Old Websites Beware: December 31, 2020 Marks the End of Adobe Flash
Your website has an expiration date. If you have an old or outdated website, December 31st, 2020 will be the day your site—and all of its content—enters the proverbial Internet Graveyard. That’s because Adobe will be discontinuing support for Flash on December 31st, 2020. Your website is the online version
