Digital Marketing Blog
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Safeguard Your Website from Hacks: Powerful Password Tips and Hosting Solutions
In today’s digital landscape, the security of your website is paramount. With cyber threats on the rise, ensuring your website’s protection is crucial to safeguard your business, reputation, and customers’ data. One of the primary entry points for hackers is weak passwords, making it essential to fortify your website with
Social Media Success: Choosing The Right Platforms For Your Business
In today’s digital age, social media has become an indispensable tool for businesses of all sizes. With billions of active users worldwide, these platforms offer unmatched opportunities to connect with your target audience, boost brand visibility, and drive business growth. However, not all social media platforms are created equal, and
Managing Local Listings and Business NAP Online
Businesses have listings online. Some are manually created, and some are auto-generated. Either way, local businesses need to have a variety of local listings. The information on those listings needs to be accurate and consistent. You’ll find listings on Google, Bing, Yelp, Facebook/Meta, LinkedIn, and more. Just search your brand
How to Craft the Perfect Social Media Post in 2023
In the world of digital marketing, social media has taken center stage as one of the most effective ways for businesses of all sizes to reach their target audience. With the rapid evolution of social media platforms like Facebook, Instagram, and TikTok, it’s crucial for businesses to stay up-to-date with
The Best Times to Post on Social Media in 2023 (Cheat Sheet Included)
Understanding the optimal times to post on social media is a crucial aspect of any successful social media marketing strategy. After investing time and effort into creating a post, it can be discouraging to see little to no engagement. However, it’s important to recognize that the day and time you
5 Common Website Issues/Opportunities
When someone is interested in any kind of digital marketing service(s), we take some time to evaluate their presence online. Finding weaknesses helps us develop action items that ultimately will guide improvement and growth. We’ve done this for years, and over that time have developed some common reasons why websites
Redirects: A Must For Most New Websites
Building a new business website is exciting. It’s a revamp for the company online, and something that should encourage growth. Imagine how upsetting it would be to launch that new site, then all of the sudden the calls, form submissions, sales, etc. you’ve come to expect from the website slow
Unlocking the Power of Customer Reviews: 5 Updated Statistics for Businesses to Know in 2023
Customer reviews have become an integral part of the consumer decision-making process, with more and more individuals relying on them to make purchasing decisions. In recent years, businesses have recognized the importance of reputation management and how it can affect their success. In this article, we will explore five updated
Building Your Brand On Social Media
Social media has revolutionized the way that businesses market and promote themselves today. With billions of active users, this tool provides an incredible opportunity to reach new customers, engage with your target audience, and build a strong brand identity. Here’s the catch – building a brand on social media requires
Competitor Research for Ranking + Traffic Growth
Sometimes when you’re seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you’re searching for the right keywords to target and other opportunities to expand your reach, why not look at the search results where you’re
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do
Getting Google Guaranteed/Screened for Local Service Ads
[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that
