Read the letter from our COO discussing 2025 Takeaways + 2026 Strategy
Would you rather listen to a podcast about this? Check it out! We are back with Part 2 of our E-Commerce SEO strategy series. We will be getting a bit more technical this week, but these are three essential components to making your e-commerce website rank in the search results. URL structure, strategic links, and […]
E-Commerce SEO Guide | Part 2 | URL Structure, Strategic Links, & Backlinks Read More »
Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and more fierce with every passing
Leveraging Microsites in Digital Campaigns Read More »
Would you rather listen to a podcast about this? Check it out! After the announcement that shopping ads/listings on Google will now be free, we wanted to follow up with a post that explains how to setup shopping ads/listings. Huge ROI opportunity here! It seems relatively straightforward, but it can get complicated! If you want
How to Setup Google Shopping Ads-Free Listings Read More »
A high bounce rate can be a little soul-crushing. You invest and work hard on your website, only for people to spend seconds on a page before leaving. What’s going wrong? Most businesses focus on making their homepage the “front door” of their website, and that’s a good thing. You want your homepage to be
Reduce Your Bounce Rate with These 6 Tips Read More »
“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on Google anymore, they’re free. Google
List Your Products on Google for Free Read More »
What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users, for Google’s algorithm. Wanting to
CTR: What It Is, What It Influences, How to Improve It Read More »
There are many tools available to the SEO industry these days, but one tool I always come back to is Google Search Console (GSC). Its simplistic layout makes for an easy user experience and provides valuable resources to improving a website’s SEO for both novice and experienced SEOs. The goal of today’s blog post is
Google Search Console’s Tools and Features Explained Read More »
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and seeing the number of transactions
SaaS SEO Strategy: Growing Exposure + Recurring Revenue Read More »
Eliminating 404 errors entirely is practically impossible, but there are a few simple things you can do to mitigate the effects broken pages have on your website’s SEO and rankings. Why is avoiding 404 errors practically impossible? Well, you always have to account for typos and human errors. If someone misspells your domain in the
Improve Your SEO with a Custom 404 Page Read More »
Like the term implies, a call to action (CTA) is a crucial component of any website design because it provides the opportunity for a visitor to engage your company (and hopefully do business). Put another way, it’s where your site prompts a visitor to reach out and get involved with your business. Without calls to
3 Simple Steps For Effective Call to Action Read More »
