Digital Marketing Blog
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5 Benefits of Using Google Looker Studio
Reporting Automation If I had to pick one reason why you should consider utilizing Google Looker Studio (GLS), it would be automation. Once you have your template setup and data sources connected, you’ll no longer need to worry about manually entering data into your reports ever again! Whether you are
5 Essential Digital Marketing Investments for 2022
The world of digital marketing is ever-growing, changing, and evolving- but that’s not news to any of us. As the marketing world grows, marketing budgets need to bend and stretch and figure out where the most worthwhile investments are to help businesses achieve success. Hubspot reported in a late 2020
Password Tips To Help Keep You Protected
With the world becoming more and more digital, passwords are central to keeping your identity and your assets safe and secure. If your password is easy to guess, you are a prime target for hackers. Whether you rely on it for your business, banking, or just everyday personal use, the
2022 SEO Checklist For Your Business
Are you wondering if your website would benefit from an SEO strategy? The answer is likely yes, but we’ve created a list of questions to help you decide for yourself. Run through the items on this list to see if you’re on the right track with managing your SEO, and
A Guide Through The SEO Process
The SEO process is one that requires patience, and commitment. While great strides can be made quickly, true results often take a while to achieve with an SEO campaign. Why? The landscape is always changing. From Google’s algorithm to your competition’s strategies. By doing research, staying up to date, and
Google Analytics Behavior Flow: Creating Custom Dimensions
Google Analytics is packed full of valuable tools and data to help you learn about the different types of users visiting your website. One of those tools is called Behavior Flow. This particular feature within Google Analytics (Universal Analytics) provides insight about how users navigate your website from the first
Why SEO in 2022 Must Be Ongoing, Not One Time
I’m sure you’ve seen the SEO ads before: “$250 SEO package with fast results!” “Why wait 6 months when you can have results now?” “One time SEO with huge results!” etc. I promise you that those companies will not have a significant impact on your business. If they do, there’s
Adobe Flash End of Life and How to Navigate It
Adobe Flash is Now Officially Obsolete The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download Adobe Flash. The program officially reached the EOL (end of life) date for the program. On January 12th, 2021 Adobe
How to Optimize Your Website for Voice Assisted Searches
The eruption and history of voice search We’ve come a long way since Siri was first introduced to iPhones in 2011. While voice search had already started gaining some traction (Google being the front runner in this endeavor, of course), Siri was the first option that users had to experience
Setting Up Automated, Custom Google Analytics Reports
We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports
How to Build the Perfect Website Landing Page – 5 Essential Tips
Let’s say you’re browsing through your Facebook feed and see an advertisement for a 3 in 1 kitchen mixer that would be an absolutely perfect gift to give your mom. You click on an ad that takes you to a page on the company’s website with all the specs and
9 Tips for Creating Shareable Content
What do we mean by “shareable content”? While the term “shareable content” kind of refers to the overall ability of a viewer to share your content- aka whether or not you have a “share” button on your blog post, or allow people to share your social media posts, we’re more
