Digital Marketing Blog
Unleash your brand's potential. Explore the latest digital marketing strategies and website design insights here on our blog. Stay ahead of the curve by signing up for email updates. You will get our posts emailed directly to you the moment they're up.
More results…
Converting from UA to GA4 including Ecommerce-Simplified
Google recently announced that they’re discontinuing Universal Analytics in July 2023. Whether you’re an SEO converting accounts for clients, a marketing manager, or a business owner that set up analytics on their own-you’re going to have to make the switch. In July, Universal Analytics will stop processing new hits. The
Performance Max Campaigns for Ecommerce: Your Questions Answered
It’s true, Smart Shopping campaigns are now obsolete and have been replaced with Performance Max campaigns. Google officially made the switch and whether you like it or not, your Smart Shopping campaigns were automatically converted to Performance Max. You might be freaking out, thinking you’ve lost all of your hard
Your Advertising Options with Google Ads [Aug 2022]
Google Ads has developed into much more than solely simple ads that appear in the search results. You can advertise across the internet on over 2 million websites, on YouTube, you can create different search ads like shopping ads or Google Guaranteed, and more. All of the options are great,
Job Title Targeting for Social Media Ads
Business to Business (B2B) advertising can be tricky. Even more so online. There are countless channels touting they can get your business in front of thousands of eyeballs — and that may be true. But, are the people seeing your ads even a relevant audience to your ideal customer? Who’s
webFEAT Complete Announced as a 2022 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that
2022 Email Marketing Trends
Ray Tomlinson sent the first ever email to himself in 1971 and, since then, email marketing has grown to take the world by storm. There are traditional ebbs and flows in the trends of email marketing, but the overall strategy of communicating with subscribers via email is proven to be
The Manifest Recognizes webFEAT Complete Among Akron’s Most Reviewed Design Agencies
Helping our clients achieve online success has always been our goal since we started webFEAT. It has been 20 years since we founded this company and time just flew by when you are enjoying helping businesses grow. We are thankful for the achievements that we’ve opened, and we are excited
4 Ways to Keep Digital Environmentally Friendly
For as long as a lot of us can remember, we’ve been placing an emphasis on “saving paper to help the environment.” This practice extended to businesses as one by one they went paperless and instead focused on moving their enterprises to digital platforms. Theoretically, digital is better for the
Advertising Opportunities with Secure Browsers
It makes me uncomfortable to think about all of the data and privacy breaches that have happened as of late. Governments, Businesses, and People are all getting hacked, their most important data being exposed. Naturally, people are looking to protect their information and exploring privacy-focused browsers to explore the internet.
5 Ways for B2B Businesses to Keep Selling During the Holiday Slow Season
During the holidays, retail sales boom like crazy. However, for many B2B businesses, the holiday season is pretty slow for sales. People are focused on consumer purchases and winding down for the new year. Budgets may be tight as the quarter is coming to an end and the decision maker’s
How to Generate Google, Yelp and Other Review Links for Customers
Would you go to a restaurant, or use a contractor that has 2 out of 5 stars on multiple review platforms? I sure wouldn’t! Reviews are important. They can make a bad impression, or steer someone away from a business completely. Emailing links and explaining how to leave a review
8 Signs You Need to Update Your Website in 2022
As a general rule of thumb, (depending on your industry) your website needs to be updated every 4-5 years. It’s important to ensure that the face of your business online is always fresh, relevant, eye-appealing, and accessible. Trends always change and being on top of them helps your website to
