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4 Ways to Keep Digital Environmentally Friendly

For as long as a lot of us can remember, we’ve been placing an emphasis on “saving paper to help the environment.” This practice extended to businesses as one by one they went paperless and instead focused on moving their enterprises to digital platforms. Theoretically, digital is better for the

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Advertising Opportunities With Secure Browsers

Advertising Opportunities with Secure Browsers

It makes me uncomfortable to think about all of the data and privacy breaches that have happened as of late. Governments, Businesses, and People are all getting hacked, their most important data being exposed. Naturally, people are looking to protect their information and exploring privacy-focused browsers to explore the internet.

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8 Signs You Need to Update Your Website in 2022

As a general rule of thumb, (depending on your industry) your website needs to be updated every 4-5 years. It’s important to ensure that the face of your business online is always fresh, relevant, eye-appealing, and accessible. Trends always change and being on top of them helps your website to

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2021 Holiday Marketing Trends

The holidays are fast approaching- and I mean like CRAZY fast. 2021 has flown by and the holiday season will be just the same, so it’s important to get a jump start on your holiday marketing ASAP. In a world that has dramatically shifted focus to online platforms over the

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Keeping Website Updated Blog Header

How Often To Update Your Website and Its Content

Recency and being current is more important than ever for websites and content. Trends come and go. Technology improves. Innovators create. One fact remains: a good-looking, fast-loading, user-friendly website can make a great first impression on a potential customer. Even better-it can make your business money. This post will help

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5 WordPress SEO Tips

5 Quick Tips to Improve Your WordPress SEO

SEO is an ongoing strategy, but if you are looking to quickly improve the appearance of your WordPress website, implementing these 5 tips can go a long way. At a minimum, making these improvements will help search engines index your website, provide you with performance data and keyword insights, drive

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LSI Keywords: What They Are & Why They Matter for SEO

Let’s start with a quick example. There are many keywords throughout the web that could have multiple meanings. For example, “drumstick” could refer to the musical instrument, chicken, or the type of ice cream.  So how does Google know which type of content to show in order to satisfy its

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Using Images in Email Marketing: Dos and Don’ts

A common debate in the digital marketing world is whether or not you should use images in your marketing emails. Some argue that images clutter emails and make them difficult to read, while others think marketing emails should be entirely images. Statistically speaking, images that include some sort of graphic

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