Digital Marketing Blog
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Building Your Brand On Social Media
Social media has revolutionized the way that businesses market and promote themselves today. With billions of active users, this tool provides an incredible opportunity to reach new customers, engage with your target audience, and build a strong brand identity. Here’s the catch – building a brand on social media requires
Competitor Research for Ranking + Traffic Growth
Sometimes when you’re seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you’re searching for the right keywords to target and other opportunities to expand your reach, why not look at the search results where you’re
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do
Getting Google Guaranteed/Screened for Local Service Ads
[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that
Exploring ChatGPT-Getting Started, Uses, Concerns
ChatGPT is the talk of the town right now. Not only does it have potential benefits for digital marketers and marketing in general, but its influence as a useful tool is being considered by legal firms, medical companies, and other industries you may not expect. One of my favorite quotes
How To Create An Instagram Reel For Your Business [Oct 2022]
Over the past two years, you may have noticed a significant increase in the number of videos that appear on your social media feeds, especially Instagram. Previously known for its photo-sharing features, Instagram has recently shifted their focus to vertical, short-form videos, as this type of content seems to draw
Converting from UA to GA4 including Ecommerce-Simplified
Google recently announced that they’re discontinuing Universal Analytics in July 2023. Whether you’re an SEO converting accounts for clients, a marketing manager, or a business owner that set up analytics on their own-you’re going to have to make the switch. In July, Universal Analytics will stop processing new hits. The
Performance Max Campaigns for Ecommerce: Your Questions Answered
It’s true, Smart Shopping campaigns are now obsolete and have been replaced with Performance Max campaigns. Google officially made the switch and whether you like it or not, your Smart Shopping campaigns were automatically converted to Performance Max. You might be freaking out, thinking you’ve lost all of your hard
Your Advertising Options with Google Ads [Aug 2022]
Google Ads has developed into much more than solely simple ads that appear in the search results. You can advertise across the internet on over 2 million websites, on YouTube, you can create different search ads like shopping ads or Google Guaranteed, and more. All of the options are great,
Job Title Targeting for Social Media Ads
Business to Business (B2B) advertising can be tricky. Even more so online. There are countless channels touting they can get your business in front of thousands of eyeballs — and that may be true. But, are the people seeing your ads even a relevant audience to your ideal customer? Who’s
webFEAT Complete Announced as a 2022 Local Excellence Award Winner by UpCity!
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that
2022 Email Marketing Trends
Ray Tomlinson sent the first ever email to himself in 1971 and, since then, email marketing has grown to take the world by storm. There are traditional ebbs and flows in the trends of email marketing, but the overall strategy of communicating with subscribers via email is proven to be
