Digital Marketing Blog
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The Best Times to Post on Social Media in 2023 (Cheat Sheet Included)
Understanding the optimal times to post on social media is a crucial aspect of any successful social media marketing strategy. After investing time and effort into creating a post, it can be discouraging to see little to no engagement. However, it’s important to recognize that the day and time you
5 Common Website Issues/Opportunities
When someone is interested in any kind of digital marketing service(s), we take some time to evaluate their presence online. Finding weaknesses helps us develop action items that ultimately will guide improvement and growth. We’ve done this for years, and over that time have developed some common reasons why websites
Redirects: A Must For Most New Websites
Building a new business website is exciting. It’s a revamp for the company online, and something that should encourage growth. Imagine how upsetting it would be to launch that new site, then all of the sudden the calls, form submissions, sales, etc. you’ve come to expect from the website slow
Unlocking the Power of Customer Reviews: 5 Updated Statistics for Businesses to Know in 2023
Customer reviews have become an integral part of the consumer decision-making process, with more and more individuals relying on them to make purchasing decisions. In recent years, businesses have recognized the importance of reputation management and how it can affect their success. In this article, we will explore five updated
Building Your Brand On Social Media
Social media has revolutionized the way that businesses market and promote themselves today. With billions of active users, this tool provides an incredible opportunity to reach new customers, engage with your target audience, and build a strong brand identity. Here’s the catch – building a brand on social media requires
Competitor Research for Ranking + Traffic Growth
Sometimes when you’re seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you’re searching for the right keywords to target and other opportunities to expand your reach, why not look at the search results where you’re
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do
Getting Google Guaranteed/Screened for Local Service Ads
[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that
Exploring ChatGPT-Getting Started, Uses, Concerns
ChatGPT is the talk of the town right now. Not only does it have potential benefits for digital marketers and marketing in general, but its influence as a useful tool is being considered by legal firms, medical companies, and other industries you may not expect. One of my favorite quotes
How To Create An Instagram Reel For Your Business [Oct 2022]
Over the past two years, you may have noticed a significant increase in the number of videos that appear on your social media feeds, especially Instagram. Previously known for its photo-sharing features, Instagram has recently shifted their focus to vertical, short-form videos, as this type of content seems to draw
Converting from UA to GA4 including Ecommerce-Simplified
Google recently announced that they’re discontinuing Universal Analytics in July 2023. Whether you’re an SEO converting accounts for clients, a marketing manager, or a business owner that set up analytics on their own-you’re going to have to make the switch. In July, Universal Analytics will stop processing new hits. The
Performance Max Campaigns for Ecommerce: Your Questions Answered
It’s true, Smart Shopping campaigns are now obsolete and have been replaced with Performance Max campaigns. Google officially made the switch and whether you like it or not, your Smart Shopping campaigns were automatically converted to Performance Max. You might be freaking out, thinking you’ve lost all of your hard
