[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve […]
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that it can without you having
How to Increase Your Yelp Search Rankings Read More »
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on Google, but “Search Engine Optimization”
YouTube Optimization for your SEO Campaign Read More »
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from, demographics, flow throughout the website,
How to Create and Use UTM Parameters Read More »
Does social media actually help you rank higher? It’s a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In fact, social media should be
How SEO and Social Media Work Together Read More »
If you own a small business, work for one, or are thinking about starting one (and you probably do, since you’re reading this), you’ve probably heard all about how important having a business website is. And we hope you’re already convinced of that, because that’s not what we’re going to focus on today. Instead, we’ll
Why Website Speed is Important for Your Small Business Website Read More »
Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk about, those kinds of resources
FEAT First Episode 2: SEO Experts-Resources Read More »
SEO as a practice covers countless areas that factor into getting your website to rank better. It’s very much like an umbrella with hundreds of little things underneath of it all working together. There are title tags, inbound links, meta descriptions, keyword research, domain trust, image optimization and the list goes on and on. But
Why You Need To Pay Attention To Your Website’s Page Speed Read More »
Google Message extensions will begin rolling out in Google AdWords in the upcoming weeks, according to an announcement this week from Google. This means that businesses will soon be able to add an additional text extension to their ads that will allow customers to connect with the business via SMS, similar to the current phone
Do You Have a Plan for Google Message Extensions? You Need One. Read More »
Is your business listed on Yelp? How about Google+? Facebook? What these platforms have in common – other than being social networks – is that they all offer an opportunity for a customer to provide your business valuable feedback, in the form of a customer reviews. On one hand, this is good for business because
Customer Reviews – 5 Stats on Their Importance Read More »
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