When I was a kid, I had to study lists of words for spelling tests in Mrs. Wink’s third grade class. Because of that, I know that I learn best by looking up a word or concept and internalizing a short definition for it. Now, as an adult, I’m faced with keeping up with […]
The ABCs of SEO: A Go-To Glossary for SEO Terms Read More »
Imagine if someone could work for you all the time, for free. That would be pretty amazing right? Let’s say you’re a CEO, CMO, or someone who is in charge of marketing/business development at your company. You need to get your company exposure and more revenue. By investing in a great website that is built
Websites with SEO: A Great Investment for Marketing and Business Development Read More »
In SEO and content strategy, it is important to consider the value of everything that you publish. When content is designed to be valuable, it’s more likely that other sources will agree, and will link back to your site. Link building is important for your site’s authority in your industry. More sites linking back to
To Infographic, or Not to Infographic? Read More »
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that it can without you having
How to Increase Your Yelp Search Rankings Read More »
Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure, generate leads or sales, and
What’s a Digital Strategy, and Why Does Your Business Need One? Read More »
When you first join Reddit, you’re welcomed by this message: “How It All Works Users post to communities, also known as subreddits. Other users vote and comment on those posts. Based on those votes, the best posts rise to the top for all to enjoy. Users who post or comment earn karma points when their
Reddit for SEO in 2019: A Resource and Community Builder Read More »
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on Google, but “Search Engine Optimization”
YouTube Optimization for your SEO Campaign Read More »
What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website has tons of advantages which we’ll discuss below. WordPress is Our Forte! We’ve folded in to our specialties designing WordPress
Benefits of a WordPress Website: Why It’s Our Preferred CMS Read More »
After some time in the SEO industry, basic best practices become habits, and you’ll need to dig deeper to give more value to clients. Of course, it’s always good to keep up with and refine your knowledge of best practices, but algorithm updates and research are regularly bringing us new strategies that can offer a
Log Files: How You Can Use Them For SEO Read More »
