Let’s start with a quick example. There are many keywords throughout the web that could have multiple meanings. For example, “drumstick” could refer to the musical instrument, chicken, or the type of ice cream. So how does Google know which type of content to show in order to satisfy its users? One explanation is through […]
LSI Keywords: What They Are & Why They Matter for SEO Read More »
iOS 14.5 will soon be introduced to Apple users. With this software update comes new privacy requirements that will solidify the necessity for ongoing SEO efforts. By optimizing your website for the search results, you are able to maintain connections with your business’s desired audiences. Following Google’s decision in 2020 to phase out 3rd party
Apple’s iOS 14 Updates – Ongoing SEO Will Thrive Read More »
The world of digital marketing is ever-growing, changing, and evolving- but that’s not news to any of us. As the marketing world grows, marketing budgets need to bend and stretch and figure out where the most worthwhile investments are to help businesses achieve success. Hubspot reported in a late 2020 article that digital leaders across
5 Essential Digital Marketing Investments for 2022 Read More »
The SEO process is one that requires patience and commitment. While great strides can be made quickly, true results often take a while to achieve with an SEO campaign. Why? The landscape is always changing. From Google’s algorithm to your competition’s strategies. By doing research, staying up to date, and making continual improvements based on
A Guide Through The SEO Process Read More »
The eruption and history of voice search We’ve come a long way since Siri was first introduced to iPhones in 2011. While voice search had already started gaining some traction (Google being the front runner in this endeavor, of course), Siri was the first option that users had to experience voice search at literally their
How to Optimize Your Website for Voice Assisted Searches Read More »
Step by Step Guide 1.Download the Google My Business App 2. Click “Customers” in the bottom navigation 3. Click from “Reviews” to “Messages” in the top navigation 4. Click “Turn on Messaging” 5. Edit your welcome message 6. Set phone notifications or regularly check for messages. If you don’t respond in a timely manner, Google
How to Setup Google My Business Request a Quote Button Read More »
Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for variants of your brand name.
Ads On Searches For Your Brand Name-Necessary or Not? Read More »
What Is an SEO Audit? The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair and provide a general assessment of your website, highlighting the good, the
SEO Audits: Creating a Foundation for SEO Success Read More »
You know the old saying—If it sounds too good to be true, it probably is. “Guaranteed results!” “SEO starting at $250!” “Start ranking in 2 weeks!” Sounds great, right? Well, I can guarantee you this—there is a good chance you’re not going to be happy with anyone that is offering/promising you any of those! SEO
Low Cost + Guarantee Filled SEO: Think Twice Read More »
We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and other webpages for a later
E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips Read More »
