Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for variants of your brand name. […]
Ads On Searches For Your Brand Name-Necessary or Not? Read More »
What Is an SEO Audit? The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair and provide a general assessment of your website, highlighting the good, the
SEO Audits: Creating a Foundation for SEO Success Read More »
It’s been a complicated year for digital marketing data. Trends have been altered, we’ve seen some significant fluctuations, and uncertainty still remains. One thing that is certain is that good data can be leveraged for future decision making. With all of the curveballs 2020 has thrown us, here are some adjustments you can make to
How To Maintain Accurate Analytics Data in 2022 Read More »
You know the old saying—If it sounds too good to be true, it probably is. “Guaranteed results!” “SEO starting at $250!” “Start ranking in 2 weeks!” Sounds great, right? Well, I can guarantee you this—there is a good chance you’re not going to be happy with anyone that is offering/promising you any of those! SEO
Low Cost + Guarantee Filled SEO: Think Twice Read More »
We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and other webpages for a later
E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips Read More »
Would you rather listen to a podcast about this? Check it out! We are back with Part 2 of our E-Commerce SEO strategy series. We will be getting a bit more technical this week, but these are three essential components to making your e-commerce website rank in the search results. URL structure, strategic links, and
E-Commerce SEO Guide | Part 2 | URL Structure, Strategic Links, & Backlinks Read More »
Would you rather listen to a podcast about this? Check it out! E-commerce is consistently on the rise and Google’s search results are becoming more and more competitive. Given the world’s current situation, businesses of all sizes are beginning to understand the value of a digital strategy and are making substantial investments in e-commerce SEO.
E-Commerce SEO Guide | Part 1 | Data, Long-Tail Keywords, & Images Read More »
Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and more fierce with every passing
Leveraging Microsites in Digital Campaigns Read More »
Would you rather listen to a podcast about this? Check it out! Artificial Intelligence (AI) is everywhere. AI is running the street lights in your neighborhood and helping to get that DoorDash order to you throughout this pandemic. AI and digital marketing go hand in hand. Search engine algorithms and digital advertising products rely on
Leveraging Artificial Intelligence (AI) for Search Engine Marketing Read More »
Would you rather listen to a podcast about this? Check it out! After the announcement that shopping ads/listings on Google will now be free, we wanted to follow up with a post that explains how to setup shopping ads/listings. Huge ROI opportunity here! It seems relatively straightforward, but it can get complicated! If you want
How to Setup Google Shopping Ads-Free Listings Read More »
