Businesses have listings online. Some are manually created, and some are auto-generated. Either way, local businesses need to have a variety of local listings. The information on those listings needs to be accurate and consistent. You’ll find listings on Google, Bing, Yelp, Facebook/Meta, LinkedIn, and more. Just search your brand name in Google to see […]
Managing Local Listings and Business NAP Online Read More »
When someone is interested in any kind of digital marketing service(s), we take some time to evaluate their presence online. Finding weaknesses helps us develop action items that ultimately will guide improvement and growth. We’ve done this for years, and over that time have developed some common reasons why websites aren’t generating traffic. They’re outlined
5 Common Website Issues/Opportunities Read More »
Building a new business website is exciting. It’s a revamp for the company online, and something that should encourage growth. Imagine how upsetting it would be to launch that new site, then all of the sudden the calls, form submissions, sales, etc. you’ve come to expect from the website slow down or stop. That’s what
Redirects: A Must For Most New Websites Read More »
Sometimes when you’re seeking a solution to a question or problem, the answer can be right in front of you. This holds true with SEO. When you’re searching for the right keywords to target and other opportunities to expand your reach, why not look at the search results where you’re aiming to be? You’ll find
Semrush Keyword + Backlink Gap Competitor Analysis for Growth Read More »
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do our best to make the
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season Read More »
[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that appear at the top of
Getting Google Guaranteed/Screened for Local Service Ads Read More »
SEO is an ongoing strategy, but if you are looking to quickly improve the appearance of your WordPress website, implementing these 5 tips can go a long way. At a minimum, making these improvements will help search engines index your website, provide you with performance data and keyword insights, drive more traffic to your site,
5 Quick Tips to Improve Your WordPress SEO Read More »
Let’s start with a quick example. There are many keywords throughout the web that could have multiple meanings. For example, “drumstick” could refer to the musical instrument, chicken, or the type of ice cream. So how does Google know which type of content to show in order to satisfy its users? One explanation is through
LSI Keywords: What They Are & Why They Matter for SEO Read More »
iOS 14.5 will soon be introduced to Apple users. With this software update comes new privacy requirements that will solidify the necessity for ongoing SEO efforts. By optimizing your website for the search results, you are able to maintain connections with your business’s desired audiences. Following Google’s decision in 2020 to phase out 3rd party
Apple’s iOS 14 Updates – Ongoing SEO Will Thrive Read More »
The world of digital marketing is ever-growing, changing, and evolving- but that’s not news to any of us. As the marketing world grows, marketing budgets need to bend and stretch and figure out where the most worthwhile investments are to help businesses achieve success. Hubspot reported in a late 2020 article that digital leaders across
5 Essential Digital Marketing Investments for 2022 Read More »
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