I’m sure you’ve seen the SEO ads before: “$250 SEO package with fast results!” “Why wait 6 months when you can have results now?” “One time SEO with huge results!” etc. I promise you that those companies will not have a significant impact on your business. If they do, there’s a good chance it was […]
Why SEO in 2022 Must Be Ongoing, Not One Time Read More »
The eruption and history of voice search We’ve come a long way since Siri was first introduced to iPhones in 2011. While voice search had already started gaining some traction (Google being the front runner in this endeavor, of course), Siri was the first option that users had to experience voice search at literally their
How to Optimize Your Website for Voice Assisted Searches Read More »
We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports are setup to send to
Setting Up Automated, Custom Google Analytics Reports Read More »
Step by Step Guide 1.Download the Google My Business App 2. Click “Customers” in the bottom navigation 3. Click from “Reviews” to “Messages” in the top navigation 4. Click “Turn on Messaging” 5. Edit your welcome message 6. Set phone notifications or regularly check for messages. If you don’t respond in a timely manner, Google
How to Setup Google My Business Request a Quote Button Read More »
Would you rather listen to a podcast about this? Check it out! After the May 2020 Algorithm update, we’ve noticed some heavy fluctuations in client rankings that are appearing to stick. This is one case we saw. Over 97% of our clients were protected from ranking losses, or even saw growth thanks to proactive SEO
May 2020 Algorithm Update Impact + Google E-A-T Guidelines Read More »
Would you rather listen to a podcast about this? Check it out! You may have noticed Google’s recommendations within your Google Ads account and wondered whether these are worthwhile or if Google is trying to milk more dollars out of your pocket. My advice is to always take these recommendations with a grain of salt
Responsive Ads: Real Client Results & How to Improve Your ROI Read More »
Would you rather listen to a podcast about this? Check it out! After the announcement that shopping ads/listings on Google will now be free, we wanted to follow up with a post that explains how to setup shopping ads/listings. Huge ROI opportunity here! It seems relatively straightforward, but it can get complicated! If you want
How to Setup Google Shopping Ads-Free Listings Read More »
“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on Google anymore, they’re free. Google
List Your Products on Google for Free Read More »
The recommendations in this post are geared towards local businesses that, outside of the coronavirus situation, would normally have people coming into their location. For example: restaurants, retail, etc. It’s important in this time to help prospective customers understand if you can do business with them, or if they can support you in any way.
Local Business Listing Updates for Covid-19 Read More »
As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and I am a strong believer
A Guide for Optimizing Dynamic Search Ad Campaigns Read More »
