Things are changing in the search results. In many industries, appearing at the top organically isn’t enough. Those results are often pushed down on the search engine results page (SERP). For key search results to your business: Are you appearing in AI overviews? Are you present in listing sites appearing organically like Yelp, G2, BBB, […]
Zero Click Marketing-What Is It + How to Capitalize Read More »
For business owners and marketing managers, time is always in short supply – and staying ahead of digital trends takes more than just hustle. That’s where artificial intelligence (AI) comes in. No longer a buzzword or future-facing concept, AI has become an essential part of the modern marketing toolkit. Here’s how you can harness the
From Strategy to Content: How to Leverage AI to Grow Your Business Faster Read More »
Social media moves fast—and staying ahead means more than just posting on time. In 2025, it’s not about doing more, it’s about doing it smarter. That’s where AI comes in. AI-powered tools are transforming the way businesses create, manage, and scale their social media efforts. Whether you’re a marketing team juggling multiple platforms or a
From Scheduling to Strategy: Using AI to Power Your Social Media Workflow Read More »
In Microsoft Bing’s Webmaster Tools, they now have “IndexNow”. This touts the ability to create “real-time indexing” in a variety of search engines. We’re ensuring all of our clients have this setup. Why is Bing and the IndexNow tool relevant? Because Chat GPT-4 “can access live web results through Bing’s Search Index“. So working with
IndexNow Setup for Bing Webmaster Tools Made Easy Read More »
Some are calling it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) or GAIO (Generative AI Optimization), others are calling it AI powered SEO or AI Search Results SEO. Call it what you want, but as a business all that matters is appearing where prospective customers are looking. AI overviews coming up in Google Search
How to Appear in AI Overviews + AI Chatbot Responses Read More »
Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences
An Introduction to Programmatic Advertising Read More »
ChatGPT is the talk of the town right now. Not only does it have potential benefits for digital marketers and marketing in general, but its influence as a useful tool is being considered by legal firms, medical companies, and other industries you may not expect. One of my favorite quotes is, “if it sounds too
Exploring ChatGPT-Getting Started, Uses, Concerns Read More »
Let’s change that. Get started with a free assessment of your website and online presence
