Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
An Introduction to Programmatic Advertising Read More »
ChatGPT is the talk of the town right now. Not only does it have potential benefits for digital marketers and marketing in general, but its influence as a useful tool is being considered by legal firms, medical companies, and other industries you may not expect. One of my favorite quotes is, “if it sounds too
Exploring ChatGPT-Getting Started, Uses, Concerns Read More »
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