Digital Marketing Blog
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E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips
We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and
May 2020 Algorithm Update Impact + Google E-A-T Guidelines
Would you rather listen to a podcast about this? Check it out! After the May 2020 Algorithm update, we’ve noticed some heavy fluctuations in client rankings that are appearing to stick. This is one case we saw. Over 97% of our clients were protected from ranking losses, or even saw
SEO For Podcasts
What Are Podcasts, Again? And How Does SEO Work For Them? Podcasts are a series of digital audio files that a person is able to listen to by downloading to their device or streaming through an online platform. Because Podcasts are in audio format, it’s not common to think that
Podcasts- What They Are and How They Can Benefit Your Business
Would you rather listen to a podcast about this? Check it out! Podcasts are a great way for your business to expand on their digital marketing efforts. It is becoming very common for companies to use podcasts as a tool to grow their business. The team at webFEAT Complete has
E-Commerce SEO Guide | Part 2 | URL Structure, Strategic Links, & Backlinks
Would you rather listen to a podcast about this? Check it out! We are back with Part 2 of our E-Commerce SEO strategy series. We will be getting a bit more technical this week, but these are three essential components to making your e-commerce website rank in the search results.
What is a Conversion?
Would you rather listen to a podcast about this? Check it out! A conversion is different for every business and is dependent on your goals. Types of Conversions clicks on phone # links clicks on email links Form Submissions Newsletter Signups Promotion sign up Visiting the cart Visiting the checkout
E-Commerce SEO Guide | Part 1 | Data, Long-Tail Keywords, & Images
Would you rather listen to a podcast about this? Check it out! E-commerce is consistently on the rise and Google’s search results are becoming more and more competitive. Given the world’s current situation, businesses of all sizes are beginning to understand the value of a digital strategy and are making
Leveraging Microsites in Digital Campaigns
Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and
What is Facebook Shops? Everything You Need to Know
Would you rather listen to a podcast about this? Check it out! More and more businesses are relying on the internet to sell their products and services. Up until now your only legitimate outlet to sell online has been through your business or personal website. But there are some cons
Responsive Ads: Real Client Results & How to Improve Your ROI
Would you rather listen to a podcast about this? Check it out! You may have noticed Google’s recommendations within your Google Ads account and wondered whether these are worthwhile or if Google is trying to milk more dollars out of your pocket. My advice is to always take these recommendations
Leveraging Artificial Intelligence (AI) for Search Engine Marketing
Would you rather listen to a podcast about this? Check it out! Artificial Intelligence (AI) is everywhere. AI is running the street lights in your neighborhood and helping to get that DoorDash order to you throughout this pandemic. AI and digital marketing go hand in hand. Search engine algorithms and
How to Setup Google Shopping Ads-Free Listings
Would you rather listen to a podcast about this? Check it out! After the announcement that shopping ads/listings on Google will now be free, we wanted to follow up with a post that explains how to setup shopping ads/listings. Huge ROI opportunity here! It seems relatively straightforward, but it can
