Digital Marketing Blog
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What is a Facebook Relevance Score and Why is it so Important?
Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s
Benefits of a WordPress Website: Why It’s Our Preferred CMS
What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website has tons of advantages which we’ll discuss below. WordPress is Our Forte! We’ve folded in
Log Files: How You Can Use Them For SEO
After some time in the SEO industry, basic best practices become habits, and you’ll need to dig deeper to give more value to clients. Of course, it’s always good to keep up with and refine your knowledge of best practices, but algorithm updates and research are regularly bringing us new
A Simple Guide to Creating + Using UTM Parameters
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from,
5 Features Your Google Business Listing MUST Utilize
Your Google Business Listing is a key tool in the Local SEO world. You’ve no doubt seen these before if you’ve done any amount of Googling of local businesses. On desktop you will find them to the right of the search results and on mobile they will be directly on
Understanding Internal Linking Structure
Recently I noticed that internal link structure and flow was being revisited by some of the SEO’s I admire. Of course, we’re aware of general best practices for linking, but search optimization best practices are constantly evolving, and it can be difficult to keep up. It’s very possible that we
An Actionable Framework for Evaluating Competitors
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will
How to Prevent Human and Bot Spam Contact Form Submissions
Business owners and SEO’s alike, we’ve all been there. Whether it’s in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services
How SEO and Social Media Work Together
Does social media actually help you rank higher? It’s a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In
Structured Data and SEO (With a Brief Note on JavaScript Indexing)
If you know anything about SEO, you probably also know (or at least have heard about) structured data. Today we’re going to talk all about structured data: what it is, how it can help your site, and how to go about implementing it. What is Structured Data? Simply put, structured
What Types of Content Should Be on Your Blog?
If you’re like over 90% of marketers today, content is a driving force behind your company’s marketing and web strategies. Because “content marketing” – as it’s referred to – has gone viral, the quality of the content that you publish is more important than ever. But what’s makes “quality” content?
Why Your Google Ads (AdWords) are Disapproved and How to Fix Them
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right
