Digital Marketing Blog
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Geofencing and Radius Location Targeting
Me and my colleagues Justin (Social Media Manager) and Mitch (Account Manager) sat down and had a discussion about geofencing. Businesses seem to have a growing interest in this digital marketing tactic, and at the time we didn’t feel like we could accommodate them completely. The closest thing we could
2019 Website Design Trends
As a complete web service company, your website comes down to the basics. The fundamental focus of a website should be to make sure that it is designed well for your prospective customers and other site visitors. As we move through 2019, webFEAT Complete continues to adjust and evolve our
How to Set Up Google Analytics Ecommerce Tracking for Different CMS’
NOTE: We will be updating this post to be more thorough and include more CMS’ in the near future. This post will be helpful as is, but check back soon as it will continually update and be more thorough, based on real ecommerce tracking examples. If you’re selling online,
Optimize Your Blogs for Social Media Like a Pro
Ok so you’ve written the perfect blog post. You did tons a research, gathered great data and put a lot of time into crafting this masterpiece of a blog for your website. You hit that magical “Publish” button and it’s sent off into the Internet for all to world to
Get the Most from Your Blog Post—Here’s How
If your blog was a candy, it would be a Now and Later. Remember those? If you’re unfamiliar, they’re little squares of taffy, and according to Wikipedia, they’re called “Now and Later” because that’s when you’re going to want them: now, and later! Incidentally, that’s also the perfect way to
Websites with SEO: A Great Investment for Marketing and Business Development
Imagine if someone could work for you all the time, for free. That would be pretty amazing right? Let’s say you’re a CEO, CMO, or someone who is in charge of marketing/business development at your company. You need to get your company exposure and more revenue. By investing in a
To Infographic, or Not to Infographic?
In SEO and content strategy, it is important to consider the value of everything that you publish. When content is designed to be valuable, it’s more likely that other sources will agree, and will link back to your site. Link building is important for your site’s authority in your industry.
Set Up Click Tracking in Google Tag Manager: GA4 + UA
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you
How to Increase Your Yelp Search Rankings
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that
How To Handle Bad Reviews
When you think of review websites which ones come to mind? Yelp, Google, Facebook, Foursquare, TripAdvisor, Open Table? All of the above? These are just some of the outlets where customers can leave reviews on their experiences with your business. As businesses rely more and more on the internet to
What’s a Digital Strategy, and Why Does Your Business Need One?
Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure,
The 4 Rules of Content Marketing
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the
