Digital Marketing Blog
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To Infographic, or Not to Infographic?
In SEO and content strategy, it is important to consider the value of everything that you publish. When content is designed to be valuable, it’s more likely that other sources will agree, and will link back to your site. Link building is important for your site’s authority in your industry.
Set Up Click Tracking in Google Tag Manager: GA4 + UA
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you
How to Increase Your Yelp Search Rankings
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that
How To Handle Bad Reviews
When you think of review websites which ones come to mind? Yelp, Google, Facebook, Foursquare, TripAdvisor, Open Table? All of the above? These are just some of the outlets where customers can leave reviews on their experiences with your business. As businesses rely more and more on the internet to
What’s a Digital Strategy, and Why Does Your Business Need One?
Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure,
The 4 Rules of Content Marketing
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the
Reddit for SEO in 2019: A Resource and Community Builder
When you first join Reddit, you’re welcomed by this message: “How It All Works Users post to communities, also known as subreddits. Other users vote and comment on those posts. Based on those votes, the best posts rise to the top for all to enjoy. Users who post or comment
How To Set Up Facebook Instant Articles For A WordPress Website
Facebook introduced Facebook Instant Articles in 2014 to a limited number of publishers. The goal was to speed up article loading times within Facebook by up to 10x typical page speeds. Initially only for select media partners, Facebook has now allowed any publishers to sign up for the program. In
YouTube Optimization for your SEO Campaign
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on
Google Ads (AdWords) Express vs. Expert Mode
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google
What is a Facebook Relevance Score and Why is it so Important?
Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s
Benefits of a WordPress Website: Why It’s Our Preferred CMS
What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website has tons of advantages which we’ll discuss below. WordPress is Our Forte! We’ve folded in
