Digital Marketing Strategies and Insights
Explore the latest digital marketing, website design, and hosting strategies here on our blog. Our daily involvement in the digital marketing world, turned into informative insights in our blog.
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Optimize Your Blogs for Social Media Like a Pro
Ok so you’ve written the perfect blog post. You did tons a research, gathered great data and put a lot of time into crafting this masterpiece of a blog for your website. You hit that magical “Publish” button and it’s sent off into the Internet for all to world to
Set Up Click Tracking in Google Tag Manager: GA4 + UA
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you
How to Increase Your Yelp Search Rankings
If you’ve done any sort of Googling in your lifetime (and let’s be honest, it’s probably how you found this post) then you’re at least a little bit aware of how Google chooses to list its results. It tries to show you the best fit to your search phrase that
How To Handle Bad Reviews
When you think of review websites which ones come to mind? Yelp, Google, Facebook, Foursquare, TripAdvisor, Open Table? All of the above? These are just some of the outlets where customers can leave reviews on their experiences with your business. As businesses rely more and more on the internet to
The 4 Rules of Content Marketing
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the
YouTube Optimization for your SEO Campaign
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on
Google Ads (AdWords) Express vs. Expert Mode
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google
What is a Facebook Relevance Score and Why is it so Important?
Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s
How to Create and Use UTM Parameters
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from,
Understanding Internal Linking Structure
Recently I noticed that internal link structure and flow was being revisited by some of the SEO’s I admire. Of course, we’re aware of general best practices for linking, but search optimization best practices are constantly evolving, and it can be difficult to keep up. It’s very possible that we
An Actionable Framework for Evaluating Competitors
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will
How to Prevent Human and Bot Spam Contact Form Submissions
Business owners and SEO’s alike, we’ve all been there. Whether it’s in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services