Digital Marketing Strategies and Insights
Explore the latest digital marketing, website design, and hosting strategies here on our blog. Our daily involvement in the digital marketing world, turned into informative insights in our blog.
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The 4 Rules of Content Marketing
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the
YouTube Optimization for your SEO Campaign
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on
Google Ads (AdWords) Express vs. Expert Mode
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google
What is a Facebook Relevance Score and Why is it so Important?
Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s
How to Create and Use UTM Parameters
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from,
Understanding Internal Linking Structure
Recently I noticed that internal link structure and flow was being revisited by some of the SEO’s I admire. Of course, we’re aware of general best practices for linking, but search optimization best practices are constantly evolving, and it can be difficult to keep up. It’s very possible that we
An Actionable Framework for Evaluating Competitors
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will
How to Prevent Human and Bot Spam Contact Form Submissions
Business owners and SEO’s alike, we’ve all been there. Whether it’s in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services
How SEO and Social Media Work Together
Does social media actually help you rank higher? It’s a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In
Why Your Google Ads (AdWords) are Disapproved and How to Fix Them
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right
Your Online Presence Hinges on Consistency: Here’s 5 Reasons Why
The top websites in the world are constantly being updated. Don’t believe me? Consider this: Huffington Post, the largest blog in the world, published about 2,000 articles per day in 2013. That’s about a blog per second, which, no matter how much I think about it, I can’t seem to
What is the GDPR, and How Will it Affect My (Small) Business?
Unless you’ve been in a coma for the past month, you’ve probably heard about the GDPR, even if you didn’t necessarily realize it. Have you been getting a flood of emails about updated privacy policies? Have you seen new pop ups on some websites asking you to review and update