Read the letter from our COO discussing 2025 Takeaways + 2026 Strategy
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve […]
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the best way to reach your
The 4 Rules of Content Marketing Read More »
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on Google, but “Search Engine Optimization”
YouTube Optimization for your SEO Campaign Read More »
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google Ads, you’ll get funneled by
Google Ads (AdWords) Express vs. Expert Mode Read More »
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from, demographics, flow throughout the website,
How to Create and Use UTM Parameters Read More »
Recently I noticed that internal link structure and flow was being revisited by some of the SEO’s I admire. Of course, we’re aware of general best practices for linking, but search optimization best practices are constantly evolving, and it can be difficult to keep up. It’s very possible that we could miss a new best
Understanding Internal Linking Structure Read More »
Business owners and SEO’s alike, we’ve all been there. Whether it’s in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services or a product. You go
How to Prevent Human and Bot Spam Contact Form Submissions Read More »
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right next to your ad. What
Why Your Google Ads (AdWords) are Disapproved and How to Fix Them Read More »
Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk about, those kinds of resources
FEAT First Episode 2: SEO Experts-Resources Read More »
Transcript: Ray: Hi everybody! Welcome to the first episode of FEAT First, our new video series. Today we just want to dive in and allow you to get to know us a little bit better, because I’m sure we’re going to be getting to know you throughout this journey. We’ll give a little background about
FEAT First Episode 1: Meet the Team Read More »
