Did you log in to your email recently to find an email like this from Wix?
Wait, wait, wait, a 96% increase?
Things are expensive these days. I understand when businesses need to raise prices. I don’t understand 96% increases, though. Especially from a platform where the subscribers hold the responsibility for getting their website designed, live, formatted, and functioning properly on both desktop and mobile, and then keeping it updated.
That’s insane.
If you own a business or are responsible for a business’s marketing, this is your sign to explore offloading website management to a professional.
Wix Website versus Agency Website Management:
Costs
Using the example above, this Wix Plan breaks down $282 per year or $23.50 per month. Is that still a good deal to have a website up and running? Yes. But you have to effectively function as your website’s administrator. This is difficult to do given your other job responsibilities, and also, you’re likely not a website designer. Wix’s builder is relatively simple, but a lot of components aren’t that intuitive.
At an agency, you’d have to pay to develop your website for a one-time cost. This can vary greatly; let’s just say $3,000-$12,000 is a common range. Then, managed hosting for around $100 per month, keeping your website updated and functional, and proactively working on security measures. Then any website management service would be additional. Maybe you want someone you can send things to to make the website updates for you, and just handle the basics like that. That could be something like $300 per month. But if you want to go above and beyond, enlisting digital marketing services, you could be looking at more like $1000+ per month.
Estimated Totals:
Wix (self-managed): $282 per year or $23.50 per month
Agency (Offloaded): One Time Website Cost + $100 per month for hosting + $300 per month management cost=$4800 or $400 per month
Agency with Digital Marketing (Offloaded + ROI Driving): One Time Website Cost + $100 per month for hosting + $1000 per month Digital Marketing (with Website Management included)= $13,200
The big difference here from a business perspective is that one option is going to cost you a lot of time, not be perfect, and most likely not drive traffic. The alternatives save you time, and can drive serious ROI for your business.
You may look at $282 per year vs $13,200 per year and think, wow that’s a lot.
But consider the fact that you no longer have to put any time into your website. If you sell a product or service that is $500, and you currently get 0 sales from the website. What if you started marketing and then got 5 sales per month, or $2500 from the website? That change over 1 year would generate $30,000 in revenue, recovering your investment plus generating an additional $16,800 in return. That could grow further if digital marketing efforts are maintained.
Here are some real Client Results.
And don’t take our word for it, here is a recent [March 2026] client testimonial:
“Just a glimpse behind the curtain, we’ve gotten 10 online orders today alone. I don’t think that’s ever happened before. In the last 2 days (the first two days of the month), we’ve made $15,000 on the website. We only made $13,000 on the website in total in December.”
Marketing
Over the years, we’ve worked with all different kinds of website platforms/CMS. WordPress, Wix, Shopify, Squarespace, MIVA, Joomla, Drupal, HubSpot, etc.
From a marketing perspective, Wix is flat out bad. For some reason, Google does not seem to be a fan of Wix. Wix builds in SEO components that can help guide users to have some positive impact, but if you’re working on these digital marketing items yourself, it’s going to be really difficult to see results. If you’re putting this kind of effort into marketing, it can become a big time-suck if you want to do it right and have a chance with online visibility. On top of this, you constantly get solicited by “Wix Marketing Experts”.
WordPress, on the other hand, can enable much more success. This is what we primarily use at webFEAT (and many other agencies do too). We’ve seen these outcomes time and time again. No internal systems upselling you, just a platform to run a thriving website. Agencies like ours have systems they utilize within WordPress to help get you in the search results and AI bot responses, among other things.
Management
With Wix, Everything is on you. You might get a base theme to get started, but you’re responsible for all design, copy, launching the site, keeping it up and running, marketing, renewing your domain, SSL, etc.
With an Agency, website work is completely offloaded. If you need something, you just pick up the phone or send an email. You’ll probably have to answer a question or review a report every now and then. Other than that, no more of your valuable time will need to go into your business’s website.
To Conclude: Investing in Digital Marketing with an Agency has massive ROI potential
If you’re looking for a low-cost option to get your business started, builder sites like Wix or Squarespace are good options.
If you’re an established business that wants to save time and invest in growth, take the time to talk to some agencies. It might be one of the most lucrative decisions you ever make for your business.
We’d love an opportunity to evaluate your online presence and provide recommendations with a quote. No obligations. Completely free.