What are the most common website mistakes?
When someone is interested in a website or digital marketing services, we review their online presence. We’ve seen it all.
Common mistakes include:
- Launching a website and not redirecting old URL’s to new URL
- SEO Fundamentals are non-existent. No meta information entered, no sitemap, broken links, etc.
- Theme/Draft pages are published
- There is a lot of similar/duplicate content, creating competition internally
- Business listings are not created, claimed, or updated
- Social Media profiles are not created, claimed, or updated
- Websites have formatting and usability issues on mobile
- Websites lack helpful content, only have basic pages (About, Services, Contact, Home)
- Noindex/disallowing crawlers for development isn’t updated at launch, so the website can’t be indexed and loses rankings
- Forms are too long and harm conversion rate
- Copyright year is outdated
- There are too many options in the main navigation, or too many fields on forms, creating more friction in the conversion process
There are many other things I could nitpick on, but these are the things we see most often. Many of these items are not difficult to resolve, and once resolved can lead to upward momentum with your business visibility online.
Ray Cheselka
Ray is the COO at webFEAT Complete, and has been working on websites, and managing digital marketing accounts for 10+ years. He's passionate about growing business exposure, leads, and revenue through websites, and ultimately helping businesses grow. When out of the office he's probably traveling, snowboarding, golfing, or hiking.