What is the 50/30/20 rule for social media?
The 50/30/20 rule states that 50% of your page’s content should provide value, 30% should drive engagement, and 20% can be promotional.
This balance keeps your content value driven and audience-focused rather than overly sales driven.
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Warren Ponticos
Warren is the Head of Social Media & Content Marketing at webFEAT Complete, leading content strategy, social media, and SEO-driven storytelling. As a holder of multiple certifications including Meta Blueprint, Canva Graphic Design, SEMrush SEO Academy & more, he focuses on creating content that aligns with search intent, platform best practices, and measurable growth. Outside of work, he enjoys fishing, traveling, and exploring Cincinnati’s restaurant scene.