American Heating and Cooling
HVAC
Project Goals
- Modernize website to impress customers
- Improve local search rankings
- Improve reputation online
Services Provided
- Website Design
- Content Management
- Podium Integration
- Search Engine Optimization
- Social Media Management
- Google Local Improvements
Design
Updated website design built in WordPress. Helps improve the customer journey and promote better lead flow and conversion rates.
Marketing
Improved content makes it easier for Google to surface the site when a user is seeking their services. Post to social media to grow organic audience.
Payment Gateway
Integration of a payment gateway so American Heating & Cooling can accept customer payments online, directly from their website.
Mobile
All of our websites are designed with mobile in mind. This ensures the website looks great no matter what device it is being viewed from.
Browse Project
Results from this project including design and marketing.
Digital Marketing
Total Clicks
Total clicks is how many times a user clicked through to your site from Google. How this is counted depends on the search result type.
Over this three month timeframe clicks from Google to the website increased by 1490% year over year.
Total Impressions
Total impressions is how many times a user saw a link to your site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view.
Over this three month timeframe total impressions in Google searches increased by 334% year over year.
Average CTR
Over this three month timeframe average Click through Rate from Google to the website increased by 225% year over year.
Average Position
Average position is the average position of your site in search results, based on its highest position whenever it appeared in a search.
Over this three month timeframe the average position in Google searches increased by 244% year over year.
