If you’ve used social media in any capacity you’ve probably come across the good ol’ “#” sign. That is a “hashtag” and believe it or not it holds some very powerful and unique super powers. This simple sign when used correctly can greatly benefit your business or brand when it come to digital marketing. So […]
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how important acquiring backlinks to your
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links Read More »
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little things that count. In this series we want to discuss minor website design elements that can come together to improve
Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s Read More »
We recently wrote a blog post that covered how you can manage your business social media accounts efficiently. In it we cover why your business should be using social media, what it takes to manage those accounts, and some tools that would help you in your efforts. We also very briefly touched on the best
What is the Best Social Network for Your Industry? Read More »
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and values, be well-reasoned and researched, supply data-driven evidence, be compliant with all the current rules and algorithms across the Internet,
Why Creating Content is About More than Creating a Checklist Read More »
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience are searching for; keyword research
Research: Replacing “Keyword” with Search Phrase and Intent Read More »
Have you ever searched for a particular company, product or service and found a result that said “this site may be hacked?” For those that have, it doesn’t exactly make you inclined to click through to the website. It’s similar (and you might get this notification too if you do click through) to visiting a
Why Google is Saying That Your Site May Be Hacked and How to Fix It Read More »
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my rankings drop off?” Whether you’re a new or existing business, the first page for searches relevant to your business or
If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple of ways you can look at that question. If you mean, “do they have a direct impact on my rankings,”
Over time, as new websites are launched, URLs are changed and pages are removed or unpublished, broken links begin to litter the search results, and significantly impact the rankings of websites. As an SEO, one of the first things you learn is that broken links are one of the biggest no-no’s in our digital world.
Crawl Errors: How to Resolve, Notify Google and Monitor Read More »
