Over time, as new websites are launched, URLs are changed and pages are removed or unpublished, broken links begin to litter the search results, and significantly impact the rankings of websites. As an SEO, one of the first things you learn is that broken links are one of the biggest no-no’s in our digital world. […]
Crawl Errors: How to Resolve, Notify Google and Monitor Read More »
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With 84% of people trusting online reviews as much as a personal recommendation, your reputation affects your ability to attract customers, make conversions, and ultimately grow your business. In a previous post, we explored three sources of customer feedback that will not only help you understand what customers expect from your business but will also
Reputation Management Strategy: Planning, Response and Prevention Read More »
Google Message extensions will begin rolling out in Google AdWords in the upcoming weeks, according to an announcement this week from Google. This means that businesses will soon be able to add an additional text extension to their ads that will allow customers to connect with the business via SMS, similar to the current phone
Do You Have a Plan for Google Message Extensions? You Need One. Read More »
Is your business listed on Yelp? How about Google+? Facebook? What these platforms have in common – other than being social networks – is that they all offer an opportunity for a customer to provide your business valuable feedback, in the form of a customer reviews. On one hand, this is good for business because
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