Google pushed an update that removed the num=100 parameter, which simply means-Google cleaned up some of their data. There now is less faulty bot data in the search results,
Basically bots that track rankings, scrape and crawl websites no longer will contribute significantly to data.
This is a great improvement of data-accuracy, and will help marketers. We can now more rapidly identify appropriate keyword targets, and not have the uncertainty of some of the search phrases/impression-data that were populating from bots. We’ll also get a more true, collective average position. A better idea of how our websites are ranking in search as a whole. With the drop of impressions, average position shoots up:
Post-Impression drop-off is a new benchmark for your website’s Google Search Console data.
Therefore-no need to worry if you’re seeing an impression drop! Take a look at a some comparative data in GSC to see what dropped off, you may be able to gather some actionable insights. And now that you can be more confident in the click and impression data for your website, utilize that for ad keyword targeting, SEO optimizations, and more.
It’s a great time to gain some competitive advantage. This update presents an opportnity, especially ahead of the holiday season and New Year. We are advocating for our clients to keep their site code and content clean, following suit with Google’s recent clean up efforts, on top of executing an effective digital marketing strategies.
Google Search Console has just become an even better tool! I’m hopeful this cleans up some of their page indexing notices as a residual impact, or maybe they’ll tackle that further in a future update! That has always been a buggy area of GSC, in my opinion.
Have questions? Looking to enlist digital marketing services that stay on top of updates like these? Want to see what your website looks like in Google Search Console, and what kind of searches are making your website come up?
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