Is Google Ads Free?
Creating a Google Ads account is 100% free, but running the ads is not.
You pay per click (PPC) with Google Ads, and you can set your own budget. Account setup is free, and Google often offers incentives like spend match, where you’ll spend $1500 in the first 60 days, then they’ll give you $500 in ad spend credit for the following 60 days.
Creating the account is 100% free, but running the ads is not. The beauty of the platform is that you set your own budget. You are only charged when someone actually clicks on your ad (Cost Per Click, or CPC). Costs vary depending on your industry, local competition, campaign type, and other factors..
Justin Marshall
Justin Marshall serves as the Head of Paid Advertising at webFEAT Complete, bringing over a decade of industry experience to the team. He's a certified specialist in Google Ads, Google Analytics, Meta Ads and more than a dozen other certifications. Justin is dedicated to planning and executing robust paid media strategies that drive qualified traffic and ensure conversions that exceed client expectations.