How much does Google Ads cost?
Google Ads costs as much as you want it to, because it’s free to sign up and you set your budget.
How much does it cost to perform well is a different question, and there is no simple answer. It depends very much on your campaign type, what phrases you might be bidding on, and more.
There is no single answer to this because it is entirely up to you!
The cost depends on your daily budget, your specific industry, and how competitive your local market is. You get to decide exactly how much you are comfortable spending each month.
Some small businesses spend a few hundred dollars per month, while others might spend several thousand.
Justin Marshall
Justin Marshall serves as the Head of Paid Advertising at webFEAT Complete, bringing over a decade of industry experience to the team. He's a certified specialist in Google Ads, Google Analytics, Meta Ads and more than a dozen other certifications. Justin is dedicated to planning and executing robust paid media strategies that drive qualified traffic and ensure conversions that exceed client expectations.