Clicks (blue) up from 5/per day to 10/per day, Conversions (red) up from 1/per day to 5/per day, CPC (gold) down from $9/per click to $2.30/per click
Google Ad Strategy for SasS client:
Ran A/B tests for ad copy, ad type, and target audience
Utilized responsive ads to improve all metrics
Generate leads and software sign ups
Generate ROI and website traffic
*Clicks (red) increased from 30/per month to 150/per month, CPC (blue) down from $4/per click to $2/per click, and Conversions (gold) increased from 4/per month to 15/per month
Google Ad Strategy for Home Remodeling Business:
Ran A/B tests for ad copy, ad type, and product category