Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
An Introduction to Programmatic Advertising Read More »
Watch the Overview of this post on YouTube: https://youtu.be/Evc5UfxAMQM The competition in the search results these days is relentless. In most industries, you could explore a key product or service search, and find at least 5 relevant competitors occupying the search results with ads (sometimes multiple types), organic listings, and maybe even maps. So how
3 Simple Ways to Earn Impactful Backlinks + Mentions Read More »
Watch the overview of this post on YouTube: https://youtu.be/blu4wCDzjm4 Is your website getting traffic, but not converting any of that traffic to leads or sales? Alternatively, maybe you’re getting traffic and receiving inquiries for irrelevant products and services. Talking with a CRO Consultant, or someone with expertise in the SEO/Digital Ads space would be in
CRO Marketing Strategy Read More »
In today’s digital age, social media has become an indispensable tool for businesses of all sizes. With billions of active users worldwide, these platforms offer unmatched opportunities to connect with your target audience, boost brand visibility, and drive business growth. However, not all social media platforms are created equal, and it’s crucial to choose the
Social Media Success: Choosing The Right Platforms For Your Business Read More »
Understanding the optimal times to post on social media is a crucial aspect of any successful social media marketing strategy. After investing time and effort into creating a post, it can be discouraging to see little to no engagement. However, it’s important to recognize that the day and time you choose to post can have
The Best Times to Post on Social Media in 2023 (Cheat Sheet Included) Read More »
Social media has revolutionized the way that businesses market and promote themselves today. With billions of active users, this tool provides an incredible opportunity to reach new customers, engage with your target audience, and build a strong brand identity. Here’s the catch – building a brand on social media requires a drawn-out, strategic approach. If
Building Your Brand On Social Media Read More »
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do our best to make the
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season Read More »
Google Ads has developed into much more than solely simple ads that appear in the search results. You can advertise across the internet on over 2 million websites, on YouTube, you can create different search ads like shopping ads or Google Guaranteed, and more. All of the options are great, and they can be leveraged
Your Advertising Options with Google Ads [Aug 2022] Read More »
During the holidays, retail sales boom like crazy. However, for many B2B businesses, the holiday season is pretty slow for sales. People are focused on consumer purchases and winding down for the new year. Budgets may be tight as the quarter is coming to an end and the decision maker’s focus is all over the
5 Ways for B2B Businesses to Keep Selling During the Holiday Slow Season Read More »
The digital terrain is constantly growing, changing, and evolving. Whether you are an aspiring digital marketer or an expert in your role, there is always new information to learn. At webFEAT Complete, our team places a strong emphasis on continued learning and professional development. We are constantly searching the web for answers to questions, or
6 of the Best Digital Marketing Educational Resources Read More »
