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What’s a Digital Strategy, and Why Does Your Business Need One?

Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure, generate leads or sales, and

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What is a Facebook Relevance Score and Why is it so Important?

Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s refereed to as a Facebook

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FEAT First Episode 2: SEO Experts-Resources

Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk about, those kinds of resources

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The 10 Best Free Stock Photo Sources (Updated Jan 2022)

If you’ve ever tried searching the internet for stock photos you’ve probably noticed some trends. Not only are stock photography websites like iStock or Shutterstock expensive, some photos come in a $20 apiece, but they are stale and uninspired. Not to mention, if you get caught using these photos without permission the fines are hefty.

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Reputation Management Strategy: Planning, Response and Prevention

With 84% of people trusting online reviews as much as a personal recommendation, your reputation affects your ability to attract customers, make conversions, and ultimately grow your business. In a previous post, we explored three sources of customer feedback that will not only help you understand what customers expect from your business but will also

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