Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
An Introduction to Programmatic Advertising Read More »
As we step into 2024, the digital marketing landscape continues to evolve at a rapid pace. With this ongoing transformation, it’s natural to wonder if Facebook ads remain a worthwhile investment for businesses. In this blog post, we’ll take a forward-looking approach to assess the potential effectiveness of Facebook advertising in the upcoming year. The
Is Facebook Advertising Still Worth It in 2024? A Look Ahead Read More »
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do our best to make the
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season Read More »
Business to Business (B2B) advertising can be tricky. Even more so online. There are countless channels touting they can get your business in front of thousands of eyeballs — and that may be true. But, are the people seeing your ads even a relevant audience to your ideal customer? Who’s to say? There is a
Job Title Targeting for Social Media Ads Read More »
Would you rather listen to a podcast about this? Check it out! More and more businesses are relying on the internet to sell their products and services. Up until now your only legitimate outlet to sell online has been through your business or personal website. But there are some cons to this method obviously, with
What is Facebook Shops? Everything You Need to Know Read More »
Welcome To: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Home Improvement & Home Services Industry Not in the Home Improvement Industry? Scroll to the end to see every industry we have already covered or to suggest
Social Media Ads By Industry: Home Improvement & Home Services Read More »
Introducing: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Up first: The Restaurant, Hospitality, Food & Beverage Industry. Not in the restaurant, hospitality or food & beverage industry? Scroll down to suggest an industry you’d like us to
Social Media Ads By Industry: Restaurant, Hospitality, Food & Beverage Read More »
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and seeing the number of transactions
SaaS SEO Strategy: Growing Exposure + Recurring Revenue Read More »
It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford to snag a mention in
Influencer Marketing for Small Businesses Read More »
Me and my colleagues Justin (Social Media Manager) and Mitch (Account Manager) sat down and had a discussion about geofencing. Businesses seem to have a growing interest in this digital marketing tactic, and at the time we didn’t feel like we could accommodate them completely. The closest thing we could get to it was radius
Geofencing and Radius Location Targeting Read More »
