The recommendations in this post are geared towards local businesses that, outside of the coronavirus situation, would normally have people coming into their location. For example: restaurants, retail, etc. It’s important in this time to help prospective customers understand if you can do business with them, or if they can support you in any way. […]
Local Business Listing Updates for Covid-19 Read More »
As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and I am a strong believer
A Guide for Optimizing Dynamic Search Ad Campaigns Read More »
There are many tools available to the SEO industry these days, but one tool I always come back to is Google Search Console (GSC). Its simplistic layout makes for an easy user experience and provides valuable resources to improving a website’s SEO for both novice and experienced SEOs. The goal of today’s blog post is
Google Search Console’s Tools and Features Explained Read More »
Posting jobs on Google is a great tool for businesses in the hiring process. More exposure in the right places encourages more quality applicants, which can help a business to acquire more talent. We’ve helped a few companies that are looking to fill trade jobs, and we’ve heard mention that talent is scarce. If you
How to Post a Job on Google Read More »
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google Ads, you’ll get funneled by
Google Ads (AdWords) Express vs. Expert Mode Read More »
Your Google Business Listing is a key tool in the Local SEO world. You’ve no doubt seen these before if you’ve done any amount of Googling of local businesses. On desktop you will find them to the right of the search results and on mobile they will be directly on top. They provide searchers with
5 Features Your Google Business Listing MUST Utilize Read More »
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right next to your ad. What
Why Your Google Ads (AdWords) are Disapproved and How to Fix Them Read More »
Ever seen that green lock that appears to the left of your browser’s URL? Yes, that’s the one. Most likely, you’ve seen it as you causally browse the internet, or even check in on your own website. It’s there, it’s showing “secure” and you’ve never given it a second thought. But this secure layer for
3 Reasons to Always Use HTTPS Read More »
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience are searching for; keyword research
Research: Replacing “Keyword” with Search Phrase and Intent Read More »
This free report will include your website’s online presence and provide customized strategies to help you drive more traffic, leads and sales.
