Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
An Introduction to Programmatic Advertising Read More »
[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that appear at the top of
Getting Google Guaranteed/Screened for Local Service Ads Read More »
It’s true, Smart Shopping campaigns are now obsolete and have been replaced with Performance Max campaigns. Google officially made the switch and whether you like it or not, your Smart Shopping campaigns were automatically converted to Performance Max. You might be freaking out, thinking you’ve lost all of your hard earned shopping data, but hang
Performance Max Campaigns for Ecommerce: Your Questions Answered Read More »
Google Ads has developed into much more than solely simple ads that appear in the search results. You can advertise across the internet on over 2 million websites, on YouTube, you can create different search ads like shopping ads or Google Guaranteed, and more. All of the options are great, and they can be leveraged
Your Advertising Options with Google Ads [Aug 2022] Read More »
About Google Call Ads There are 2 essential steps to Google Call Ads: 1) Setting up phone call conversion tracking 2) Creating the actual ads & extensions We are going to cover the ins and outs of both so get yourself a cup of coffee and get ready to become a Google Call Ad Expert.
Google Ads Guide: Call-Only Ads, Call Extensions & Call Conversions Read More »
Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for variants of your brand name.
Ads On Searches For Your Brand Name-Necessary or Not? Read More »
Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and more fierce with every passing
Leveraging Microsites in Digital Campaigns Read More »
Would you rather listen to a podcast about this? Check it out! You may have noticed Google’s recommendations within your Google Ads account and wondered whether these are worthwhile or if Google is trying to milk more dollars out of your pocket. My advice is to always take these recommendations with a grain of salt
Responsive Ads: Real Client Results & How to Improve Your ROI Read More »
“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on Google anymore, they’re free. Google
List Your Products on Google for Free Read More »
What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users, for Google’s algorithm. Wanting to
CTR: What It Is, What It Influences, How to Improve It Read More »
