Google Ads (AdWords) Related Blog Posts

Getting Google Guaranteed/Screened for Local Service Ads

Leave a Comment / Adwords, Google, Google Guarantee, SEO / Ray Cheselka

[Updated Feb 2023] Build a great reputation online, give prospective customers confidence in your services, and guarantee those services. That’s the Google Guarantee. Over the past few years the search results have been monetized with ads throughout the search results page. Google Guaranteed/Screened businesses are essentially local service ads, that appear at the top of […]

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Performance Max Campaigns for Ecommerce: Your Questions Answered

Leave a Comment / Adwords, Ecommerce, performance max / Jake Ostmann

It’s true, Smart Shopping campaigns are now obsolete and have been replaced with Performance Max campaigns. Google officially made the switch and whether you like it or not, your Smart Shopping campaigns were automatically converted to Performance Max. You might be freaking out, thinking you’ve lost all of your hard earned shopping data, but hang

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Your Advertising Options with Google Ads [Aug 2022]

Leave a Comment / Adwords, Bing Ads, Digital Ads, Ecommerce, Google, Google Guarantee, Strategy, YouTube / Ray Cheselka

Google Ads has developed into much more than solely simple ads that appear in the search results. You can advertise across the internet on over 2 million websites, on YouTube, you can create different search ads like shopping ads or Google Guaranteed, and more. All of the options are great, and they can be leveraged

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Google Ads Guide: Call-Only Ads, Call Extensions & Call Conversions

Adwords, Google / Jake Ostmann

About Google Call Ads There are 2 essential steps to Google Call Ads: 1) Setting up phone call conversion tracking 2) Creating the actual ads & extensions We are going to cover the ins and outs of both so get yourself a cup of coffee and get ready to become a Google Call Ad Expert.

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Ads On Searches For Your Brand Name-Necessary or Not?

Leave a Comment / Adwords, SEO / Ray Cheselka

Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for variants of your brand name.

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Leveraging Microsites in Digital Campaigns

Leave a Comment / Adwords, SEO / Ray Cheselka

Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and more fierce with every passing

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Responsive Ads: Real Client Results & How to Improve Your ROI

Leave a Comment / Adwords, Google, SaaS / Jake Ostmann

Would you rather listen to a podcast about this? Check it out! You may have noticed Google’s recommendations within your Google Ads account and wondered whether these are worthwhile or if Google is trying to milk more dollars out of your pocket. My advice is to always take these recommendations with a grain of salt

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List Your Products on Google for Free

Leave a Comment / Adwords, Google, SEO / Ray Cheselka

“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on Google anymore, they’re free. Google

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CTR: What It Is, What It Influences, How to Improve It

Leave a Comment / Adwords, SEO / Ray Cheselka

What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users, for Google’s algorithm. Wanting to

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A Guide for Optimizing Dynamic Search Ad Campaigns

Leave a Comment / Adwords, Google / Jake Ostmann

As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and I am a strong believer

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