Email Marketing

Ray Tomlinson sent the first ever email to himself in 1971 and, since then, email marketing has grown to take the world by storm. There are traditional ebbs and flows in the trends of email marketing, but the overall strategy of communicating with subscribers via email is proven to be effective. Whether it’s to notify

A common debate in the digital marketing world is whether or not you should use images in your marketing emails. Some argue that images clutter emails and make them difficult to read, while others think marketing emails should be entirely images. Statistically speaking, images that include some sort of graphic or image have a higher

How many emails do you get a day? And how many of those emails do you swipe to delete without even opening? An email’s subject line is the first impression you get of an email. Subject lines are often what get you to open the email. By writing powerful, impactful subject lines you encourage people

What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email blacklisting operator, put together to

There are so many myths floating around in the digital marketing world about the effectiveness of email marketing, as well as what email marketing best practices are. We decided to take a look at some of these myths and explain how they do and do not pertain to the overall success of your email marketing