Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
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The impact of local weather events on business operations can be erratic, significantly affecting the fluctuations in business activity. Depending on where your company is located in the world there’s a good chance you receive a bump in inquiries immediately following strong storms or periods of unordinary weather that occur in the area. Property owners
Watch an overview of this video on YouTube: https://youtu.be/lye5WJeBddQ So you’ve got a good website, you’re doing some SEO and running ads, but leads are still slow. What could be the culprit? The answers lie right in the very place you’re working on appearing, the search results. It used to be simple, run some ads,
Want more leads? Check the search results! Read More »
Are Yelp Ads a Smart Investment for Your Business? Let’s get it out of the way right away shall we? Are Yelp ads worth your time and money? The answer, at least for most businesses, is yes. Yelp Ads are actually well worth your investment. They can help you grow website traffic, business leads and
Are Yelp Ads a Good Investment for Your Business? Read More »
Spring 2023 is already upon us! For seasonal businesses like tax specialists, landscapers, deck/patio builders, HVAC, paving, and more it’s time to start ramping up. We’ve worked with countless businesses that experience seasonal impact. Between hiring, fluctuations in lead flow, and managing the workforce-it can all be overwhelming. We do our best to make the
Seasonal Business Marketing: Amplify In-Season, Maximize Off-Season Read More »
Google Ads has developed into much more than solely simple ads that appear in the search results. You can advertise across the internet on over 2 million websites, on YouTube, you can create different search ads like shopping ads or Google Guaranteed, and more. All of the options are great, and they can be leveraged
Your Advertising Options with Google Ads [Aug 2022] Read More »
It makes me uncomfortable to think about all of the data and privacy breaches that have happened as of late. Governments, Businesses, and People are all getting hacked, their most important data being exposed. Naturally, people are looking to protect their information and exploring privacy-focused browsers to explore the internet. From a marketing perspective we
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