Google recently announced that they’re discontinuing Universal Analytics in July 2023. Whether you’re an SEO converting accounts for clients, a marketing manager, or a business owner that set up analytics on their own-you’re going to have to make the switch. In July, Universal Analytics will stop processing new hits. The sooner you make the switch, […]
Converting from UA to GA4 including Ecommerce-Simplified Read More »
Reporting Automation If I had to pick one reason why you should consider utilizing Google Looker Studio (GLS), it would be automation. Once you have your template setup and data sources connected, you’ll no longer need to worry about manually entering data into your reports ever again! Whether you are reporting to an internal team
5 Benefits of Using Google Looker Studio Read More »
Google Analytics is packed full of valuable tools and data to help you learn about the different types of users visiting your website. One of those tools is called Behavior Flow. This particular feature within Google Analytics (Universal Analytics) provides insight about how users navigate your website from the first page they visit (landing page)
Google Analytics Behavior Flow: Creating Custom Dimensions Read More »
We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports are setup to send to
Setting Up Automated, Custom Google Analytics Reports Read More »
It’s been a complicated year for digital marketing data. Trends have been altered, we’ve seen some significant fluctuations, and uncertainty still remains. One thing that is certain is that good data can be leveraged for future decision making. With all of the curveballs 2020 has thrown us, here are some adjustments you can make to
How To Maintain Accurate Analytics Data in 2022 Read More »
Would you rather listen to a podcast about this? Check it out! A conversion is different for every business and is dependent on your goals. Types of Conversions clicks on phone # links clicks on email links Form Submissions Newsletter Signups Promotion sign up Visiting the cart Visiting the checkout Transactions + Revenue PDF/Brochure/Form Download
What is a Conversion? Read More »
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and seeing the number of transactions
SaaS SEO Strategy: Growing Exposure + Recurring Revenue Read More »
NOTE: We will be updating this post to be more thorough and include more CMS’ in the near future. This post will be helpful as is, but check back soon as it will continually update and be more thorough, based on real ecommerce tracking examples. If you’re selling online, you need Ecommerce tracking. The
How to Set Up Google Analytics Ecommerce Tracking for Different CMS’ Read More »
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
