Digital Marketing Strategies and Insights
Explore the latest digital marketing, website design, and hosting strategies here on our blog. Our daily involvement in the digital marketing world, turned into informative insights in our blog.
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Leveraging Microsites in Digital Campaigns
Would you rather listen to a podcast about this? Check it out! As awareness of digital strategies and their impact grows, more businesses are getting their brands online. Along with this, COVID has forced us to be remote and leverage the internet further. With this, online competition becomes more and
What is Facebook Shops? Everything You Need to Know
Would you rather listen to a podcast about this? Check it out! More and more businesses are relying on the internet to sell their products and services. Up until now your only legitimate outlet to sell online has been through your business or personal website. But there are some cons
Responsive Ads: Real Client Results & How to Improve Your ROI
Would you rather listen to a podcast about this? Check it out! You may have noticed Google’s recommendations within your Google Ads account and wondered whether these are worthwhile or if Google is trying to milk more dollars out of your pocket. My advice is to always take these recommendations
How to Setup Google Shopping Ads-Free Listings
Would you rather listen to a podcast about this? Check it out! After the announcement that shopping ads/listings on Google will now be free, we wanted to follow up with a post that explains how to setup shopping ads/listings. Huge ROI opportunity here! It seems relatively straightforward, but it can
Reduce Your Bounce Rate with These 6 Tips
A high bounce rate can be a little soul-crushing. You invest and work hard on your website, only for people to spend seconds on a page before leaving. What’s going wrong? Most businesses focus on making their homepage the “front door” of their website, and that’s a good thing. You
List Your Products on Google for Free
“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on
Social Media Ads By Industry: Home Improvement & Home Services
Welcome To: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Home Improvement & Home Services Industry Not in the Home Improvement Industry? Scroll to the end to see every industry we have
CTR: What It Is, What It Influences, How to Improve It
What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users,
How a Digital Agency Works From Home
We’re living through some truly historic times. The COVID-19 pandemic will have lasting effects on the way Americans work. The team at webFEAT Complete is very fortunate that the majority of our work is done in the online space. As such, we already had the tools in place to make
A Guide for Optimizing Dynamic Search Ad Campaigns
As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and
Copywriting vs. Content Writing
What’s the difference between content and copy? For some reason, digital marketers love to come up with new words and phrases concepts that are only barely different. It can make learning the language of the industry hard, and when business owners in need of a marketing strategy try to enter
Top of Mind-Awareness Digital Advertising Strategies
In this day and age you have to earn every sale and conversion from website visitors. We’ve all wanted or needed something, and gone online to explore our options. Decisions aren’t always made right away. For example, consider exploring flight options and eventually buying tickets. In cases like this—we need