Digital Marketing Blog
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Reduce Your Bounce Rate with These 6 Tips
A high bounce rate can be a little soul-crushing. You invest and work hard on your website, only for people to spend seconds on a page before leaving. What’s going wrong? Most businesses focus on making their homepage the “front door” of their website, and that’s a good thing. You
List Your Products on Google for Free
“It’s now free to sell on Google” The bold title from President of Commerce with Google, Bill Ready from a 4/21 blog post detailing the Google Shopping Ads change to help the retail sector. In lamens terms: If you sell products, you don’t have to pay to list them on
Social Media Ads By Industry: Home Improvement & Home Services
Welcome To: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Home Improvement & Home Services Industry Not in the Home Improvement Industry? Scroll to the end to see every industry we have
Local Business Listing Updates for Covid-19
The recommendations in this post are geared towards local businesses that, outside of the coronavirus situation, would normally have people coming into their location. For example: restaurants, retail, etc. It’s important in this time to help prospective customers understand if you can do business with them, or if they can
CTR: What It Is, What It Influences, How to Improve It
What Is CTR? CTR stands for Click Through Rate. It literally is the rate at which searchers click through to your website. Clicks: clicks from search to your website. Impressions: appearances in search. Clicks/Impressions=CTR It’s a metric that measures how well your ad or search listing is resonating with users,
How a Digital Agency Works From Home
We’re living through some truly historic times. The COVID-19 pandemic will have lasting effects on the way Americans work. The team at webFEAT Complete is very fortunate that the majority of our work is done in the online space. As such, we already had the tools in place to make
A Guide for Optimizing Dynamic Search Ad Campaigns
As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and
Copywriting vs. Content Writing
What’s the difference between content and copy? For some reason, digital marketers love to come up with new words and phrases concepts that are only barely different. It can make learning the language of the industry hard, and when business owners in need of a marketing strategy try to enter
Top of Mind-Awareness Digital Advertising Strategies
In this day and age you have to earn every sale and conversion from website visitors. We’ve all wanted or needed something, and gone online to explore our options. Decisions aren’t always made right away. For example, consider exploring flight options and eventually buying tickets. In cases like this—we need
Google Search Console’s Tools and Features Explained
There are many tools available to the SEO industry these days, but one tool I always come back to is Google Search Console (GSC). Its simplistic layout makes for an easy user experience and provides valuable resources to improving a website’s SEO for both novice and experienced SEOs. The goal
Email Sequences for Small Business Digital Strategy
It’s 3 a.m. Your dog has jumped out of your bed to investigate a noise for the fourth time that night, and is now whining loudly for you to wake up and lift him back up. You groggily hoist your pup back onto the bed, and then grab your phone.
Social Media Ads By Industry: Restaurant, Hospitality, Food & Beverage
Introducing: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Up first: The Restaurant, Hospitality, Food & Beverage Industry. Not in the restaurant, hospitality or food & beverage industry? Scroll down to suggest an
