Digital Marketing Blog
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Setting Up Automated, Custom Google Analytics Reports
We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports
How to Build the Perfect Website Landing Page – 5 Essential Tips
Let’s say you’re browsing through your Facebook feed and see an advertisement for a 3 in 1 kitchen mixer that would be an absolutely perfect gift to give your mom. You click on an ad that takes you to a page on the company’s website with all the specs and
9 Tips for Creating Shareable Content
What do we mean by “shareable content”? While the term “shareable content” kind of refers to the overall ability of a viewer to share your content- aka whether or not you have a “share” button on your blog post, or allow people to share your social media posts, we’re more
Strategies to Grow Your Email Subscribers and Reach More People
Recently I was able to present a webinar on strategies to grow your email marketing lists and reach more people. I figured it could be beneficial to also write a blog post on the subject for those of us visual learners (hi, hello, it’s me). You can find the link
Visual Hierarchy: The Key to Any Successful Web Design
When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Let me guess— when you first met this page, your eyes glanced at the main image, then over to the
What is Email Blacklisting?
What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email
How to Be Successful on Instagram – 10 Strategies for Instagram Success
Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. The biggest thing we know is this: the engagement you receive on your
ADA Compliance for Social Media
It seems like almost daily the world becomes more and more reliant on the internet. For as many problems that we can solve through the internet, just as many can pop up as well. Especially now, during a pandemic, companies and brands are accelerating their efforts to move as much
Branding Your Business: Website Color Scheme Fundamentals
Brand loyalty has become an extreme factor in consumer behavior, which means that brands need to be memorable to be competitive. This directly correlates to a brand’s website and website colors. The color scheme of your website needs to be attention-grabbing enough to keep viewers interested, but also align appropriately
How to Setup Google My Business Request a Quote Button
Step by Step Guide 1.Download the Google My Business App 2. Click “Customers” in the bottom navigation 3. Click from “Reviews” to “Messages” in the top navigation 4. Click “Turn on Messaging” 5. Edit your welcome message 6. Set phone notifications or regularly check for messages. If you don’t respond
Ads On Searches For Your Brand Name-Necessary or Not?
Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for
SEO Audits: Creating a Foundation for SEO Success
What Is an SEO Audit? The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair and provide a general assessment of your
