Digital Marketing Blog
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Visual Hierarchy: The Key to Any Successful Web Design
When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Let me guess— when you first met this page, your eyes glanced at the main image, then over to the
What is Email Blacklisting?
What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email
How to Be Successful on Instagram – 10 Strategies for Instagram Success
Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. The biggest thing we know is this: the engagement you receive on your
ADA Compliance for Social Media
It seems like almost daily the world becomes more and more reliant on the internet. For as many problems that we can solve through the internet, just as many can pop up as well. Especially now, during a pandemic, companies and brands are accelerating their efforts to move as much
Branding Your Business: Website Color Scheme Fundamentals
Brand loyalty has become an extreme factor in consumer behavior, which means that brands need to be memorable to be competitive. This directly correlates to a brand’s website and website colors. The color scheme of your website needs to be attention-grabbing enough to keep viewers interested, but also align appropriately
How to Setup Google My Business Request a Quote Button
Step by Step Guide 1.Download the Google My Business App 2. Click “Customers” in the bottom navigation 3. Click from “Reviews” to “Messages” in the top navigation 4. Click “Turn on Messaging” 5. Edit your welcome message 6. Set phone notifications or regularly check for messages. If you don’t respond
Ads On Searches For Your Brand Name-Necessary or Not?
Putting a few dollars a day into digital search ads for your brand can go a long way. Is it a good idea for your business? We’ll help you identify the value and take action in this post. Reasons to have branded search text ads Search in Google/Bing Search for
SEO Audits: Creating a Foundation for SEO Success
What Is an SEO Audit? The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair and provide a general assessment of your
How To Maintain Accurate Analytics Data in 2022
It’s been a complicated year for digital marketing data. Trends have been altered, we’ve seen some significant fluctuations, and uncertainty still remains. One thing that is certain is that good data can be leveraged for future decision making. With all of the curveballs 2020 has thrown us, here are some
Low Cost + Guarantee Filled SEO: Think Twice
You know the old saying—If it sounds too good to be true, it probably is. “Guaranteed results!” “SEO starting at $250!” “Start ranking in 2 weeks!” Sounds great, right? Well, I can guarantee you this—there is a good chance you’re not going to be happy with anyone that is offering/promising
8 Email Marketing Myths and their Ultimate Debunking
There are so many myths floating around in the digital marketing world about the effectiveness of email marketing, as well as what email marketing best practices are. We decided to take a look at some of these myths and explain how they do and do not pertain to the overall
E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips
We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and
