Digital Marketing Blog
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Google Analytics Behavior Flow: Creating Custom Dimensions
Google Analytics is packed full of valuable tools and data to help you learn about the different types of users visiting your website. One of those tools is called Behavior Flow. This particular feature within Google Analytics (Universal Analytics) provides insight about how users navigate your website from the first
Why SEO in 2022 Must Be Ongoing, Not One Time
I’m sure you’ve seen the SEO ads before: “$250 SEO package with fast results!” “Why wait 6 months when you can have results now?” “One time SEO with huge results!” etc. I promise you that those companies will not have a significant impact on your business. If they do, there’s
Adobe Flash End of Life and How to Navigate It
Adobe Flash is Now Officially Obsolete The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download Adobe Flash. The program officially reached the EOL (end of life) date for the program. On January 12th, 2021 Adobe
How to Optimize Your Website for Voice Assisted Searches
The eruption and history of voice search We’ve come a long way since Siri was first introduced to iPhones in 2011. While voice search had already started gaining some traction (Google being the front runner in this endeavor, of course), Siri was the first option that users had to experience
Setting Up Automated, Custom Google Analytics Reports
We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports
How to Build the Perfect Website Landing Page – 5 Essential Tips
Let’s say you’re browsing through your Facebook feed and see an advertisement for a 3 in 1 kitchen mixer that would be an absolutely perfect gift to give your mom. You click on an ad that takes you to a page on the company’s website with all the specs and
9 Tips for Creating Shareable Content
What do we mean by “shareable content”? While the term “shareable content” kind of refers to the overall ability of a viewer to share your content- aka whether or not you have a “share” button on your blog post, or allow people to share your social media posts, we’re more
Strategies to Grow Your Email Subscribers and Reach More People
Recently I was able to present a webinar on strategies to grow your email marketing lists and reach more people. I figured it could be beneficial to also write a blog post on the subject for those of us visual learners (hi, hello, it’s me). You can find the link
Visual Hierarchy: The Key to Any Successful Web Design
When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Let me guess— when you first met this page, your eyes glanced at the main image, then over to the
What is Email Blacklisting?
What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email
How to Be Successful on Instagram – 10 Strategies for Instagram Success
Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. The biggest thing we know is this: the engagement you receive on your
ADA Compliance for Social Media
It seems like almost daily the world becomes more and more reliant on the internet. For as many problems that we can solve through the internet, just as many can pop up as well. Especially now, during a pandemic, companies and brands are accelerating their efforts to move as much
