Digital Marketing Blog
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An Introduction to Programmatic Advertising
Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages
3 Simple Ways to Earn Impactful Backlinks + Mentions
Watch the Overview of this post on YouTube: https://youtu.be/Evc5UfxAMQM The competition in the search results these days is relentless. In most industries, you could explore a key product or service search, and find at least 5 relevant competitors occupying the search results with ads (sometimes multiple types), organic listings, and
How to Claim A LinkedIn Business Page: A Step-by-Step Guide
LinkedIn is more than just a networking platform; it’s a powerful tool for businesses to build their presence online. Sometimes, LinkedIn will give businesses a head start by auto-generating a listing page, especially when companies have employees who are already active on the platform. LinkedIn Listing Pages allow businesses to
CRO Marketing Strategy
Watch the overview of this post on YouTube: https://youtu.be/blu4wCDzjm4 Is your website getting traffic, but not converting any of that traffic to leads or sales? Alternatively, maybe you’re getting traffic and receiving inquiries for irrelevant products and services. Talking with a CRO Consultant, or someone with expertise in the SEO/Digital
How to Grant Super Admin Access on LinkedIn: A Simple Guide
As a business owner or marketing manager, it’s important to make sure your LinkedIn Page is managed efficiently and securely. By granting the right access to specific team members (or a marketing agency), you can start to enhance your LinkedIn marketing efforts. That’s why in this blog, we’re providing you
Security Tips for Websites, Email, and Personal Data
Watch an overview of this post on YouTube: https://youtu.be/3AlCKkBRbCU As you’ve probably heard, Crowdstrike released an update that created a Microsoft outage, that impacted much of the world. From airlines to businesses, metro train routes, and more. In light of this event and the many other cybersecurity events that happen
Boost Business During Local Weather Events Using a Local Weather Response Ad Campaign (aka Weather Based Marketing)
The impact of local weather events on business operations can be erratic, significantly affecting the fluctuations in business activity. Depending on where your company is located in the world there’s a good chance you receive a bump in inquiries immediately following strong storms or periods of unordinary weather that occur
Want more leads? Check the search results!
Watch an overview of this video on YouTube: https://youtu.be/lye5WJeBddQ So you’ve got a good website, you’re doing some SEO and running ads, but leads are still slow. What could be the culprit? The answers lie right in the very place you’re working on appearing, the search results. It used to
webFEAT Complete Celebrates 25 Years of Digital Excellence
On Wednesday, February 7th, webFEAT Complete celebrated a monumental milestone – 25 years of driving digital success. Since the company’s inception in 1999, we’ve been at the forefront of the digital marketing landscape in Cincinnati, shaping the way businesses connect and thrive online. Our Founder, President, and CEO, Michelle Selnick,
Scheduling Facebook & Instagram Posts with Meta Business Suite
In the fast-paced world of digital marketing, a robust social media presence is non-negotiable for businesses. Not only does social media help businesses maintain a fresh online presence, it can also be used to attract new customers, build brand loyalty, and increase sales. In today’s blog, we’ll explore the FREE
Are Yelp Ads a Good Investment for Your Business?
Are Yelp Ads a Smart Investment for Your Business? Let’s get it out of the way right away shall we? Are Yelp ads worth your time and money? The answer, at least for most businesses, is yes. Yelp Ads are actually well worth your investment. They can help you grow
Best Image Formats for Website Speed/Load Optimization
You’d think adding an image to a website would be as simple as finding the image, uploading it, and making it the right size and placement. But there’s much more too it. Images play a big role in how fast a website loads. Image Formats/extensions, Compression, and sizing can all
