Digital Marketing Blog
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Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little things that count. In this series we want to discuss minor website design elements that
What is the Best Social Network for Your Industry?
We recently wrote a blog post that covered how you can manage your business social media accounts efficiently. In it we cover why your business should be using social media, what it takes to manage those accounts, and some tools that would help you in your efforts. We also very
Why Creating Content is About More than Creating a Checklist
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and values, be well-reasoned and researched, supply data-driven evidence, be compliant with all the current rules
Research: Replacing “Keyword” with Search Phrase and Intent
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience
Why Google is Saying That Your Site May Be Hacked and How to Fix It
Have you ever searched for a particular company, product or service and found a result that said “this site may be hacked?” For those that have, it doesn’t exactly make you inclined to click through to the website. It’s similar (and you might get this notification too if you do
UX Writing and Effective Website Content
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer, and convince them that they’ve found the product or service that will solve their problem.
Why Your Website Isn’t Showing Up On Google
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my rankings drop off?” Whether you’re a new or existing business, the first page for searches
Yoast’s Readability Score + Focus Keyword Factors: How Much Should You Pay Attention to Them?
If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple of ways you can look at that question. If you mean, “do they have a
The 10 Best Free Stock Photo Sources (Updated Jan 2022)
If you’ve ever tried searching the internet for stock photos you’ve probably noticed some trends. Not only are stock photography websites like iStock or Shutterstock expensive, some photos come in a $20 apiece, but they are stale and uninspired. Not to mention, if you get caught using these photos without
Crawl Errors: How to Resolve, Notify Google and Monitor
Over time, as new websites are launched, URLs are changed and pages are removed or unpublished, broken links begin to litter the search results, and significantly impact the rankings of websites. As an SEO, one of the first things you learn is that broken links are one of the biggest
Why You Need To Pay Attention To Your Website’s Page Speed
SEO as a practice covers countless areas that factor into getting your website to rank better. It’s very much like an umbrella with hundreds of little things underneath of it all working together. There are title tags, inbound links, meta descriptions, keyword research, domain trust, image optimization and the list
Reputation Management Strategy: Planning, Response and Prevention
With 84% of people trusting online reviews as much as a personal recommendation, your reputation affects your ability to attract customers, make conversions, and ultimately grow your business. In a previous post, we explored three sources of customer feedback that will not only help you understand what customers expect from
