Digital Marketing Strategies and Insights
Explore the latest digital marketing, website design, and hosting strategies here on our blog. Our daily involvement in the digital marketing world, turned into informative insights in our blog.
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FEAT First Episode 1: Meet the Team
Transcript: Ray: Hi everybody! Welcome to the first episode of FEAT First, our new video series. Today we just want to dive in and allow you to get to know us a little bit better, because I’m sure we’re going to be getting to know you throughout this journey. We’ll
Introducing FEAT FIRST
FEAT FIRST! It’s the new name of our blog, and our new video series that will talk about all things digital including SEO, Content, Social Media and so much more. This includes current happenings, strategies, people to follow, and more! Watch the introductory video, here: Transcript: Hi. My name is
A Beginner’s Guide to Social Media Hashtags
If you’ve used social media in any capacity you’ve probably come across the good ol’ “#” sign. That is a “hashtag” and believe it or not it holds some very powerful and unique super powers. This simple sign when used correctly can greatly benefit your business or brand when it
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how
Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little things that count. In this series we want to discuss minor website design elements that
What is the Best Social Network for Your Industry?
We recently wrote a blog post that covered how you can manage your business social media accounts efficiently. In it we cover why your business should be using social media, what it takes to manage those accounts, and some tools that would help you in your efforts. We also very
Why Creating Content is About More than Creating a Checklist
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and values, be well-reasoned and researched, supply data-driven evidence, be compliant with all the current rules
Research: Replacing “Keyword” with Search Phrase and Intent
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience
Why Google is Saying That Your Site May Be Hacked and How to Fix It
Have you ever searched for a particular company, product or service and found a result that said “this site may be hacked?” For those that have, it doesn’t exactly make you inclined to click through to the website. It’s similar (and you might get this notification too if you do
UX Writing and Effective Website Content
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer, and convince them that they’ve found the product or service that will solve their problem.
Why Your Website Isn’t Showing Up On Google
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my rankings drop off?” Whether you’re a new or existing business, the first page for searches
Yoast’s Readability Score + Focus Keyword Factors: How Much Should You Pay Attention to Them?
If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple of ways you can look at that question. If you mean, “do they have a