Digital Marketing Blog
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UX Writing and Effective Website Content
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer, and convince them that they’ve found the product or service that will solve their problem.
Why Your Website Isn’t Showing Up On Google
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my rankings drop off?” Whether you’re a new or existing business, the first page for searches
Yoast’s Readability Score + Focus Keyword Factors: How Much Should You Pay Attention to Them?
If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple of ways you can look at that question. If you mean, “do they have a
The 10 Best Free Stock Photo Sources (Updated Jan 2022)
If you’ve ever tried searching the internet for stock photos you’ve probably noticed some trends. Not only are stock photography websites like iStock or Shutterstock expensive, some photos come in a $20 apiece, but they are stale and uninspired. Not to mention, if you get caught using these photos without
Crawl Errors: How to Resolve, Notify Google and Monitor
Over time, as new websites are launched, URLs are changed and pages are removed or unpublished, broken links begin to litter the search results, and significantly impact the rankings of websites. As an SEO, one of the first things you learn is that broken links are one of the biggest
Why You Need To Pay Attention To Your Website’s Page Speed
SEO as a practice covers countless areas that factor into getting your website to rank better. It’s very much like an umbrella with hundreds of little things underneath of it all working together. There are title tags, inbound links, meta descriptions, keyword research, domain trust, image optimization and the list
Reputation Management Strategy: Planning, Response and Prevention
With 84% of people trusting online reviews as much as a personal recommendation, your reputation affects your ability to attract customers, make conversions, and ultimately grow your business. In a previous post, we explored three sources of customer feedback that will not only help you understand what customers expect from
Have You Looked at Your Online Reviews Lately?
Consumers today are shopping for much more than a product or service – they’re shopping for a satisfying customer service experience. Which is where online reviews come in. Research shows that 79% of customers would take their business to a competitor following a poor experience. In other words, regardless if
Do You Have a Plan for Google Message Extensions? You Need One.
Google Message extensions will begin rolling out in Google AdWords in the upcoming weeks, according to an announcement this week from Google. This means that businesses will soon be able to add an additional text extension to their ads that will allow customers to connect with the business via SMS,
Website Design Process – A Step By Step Guide
When you are in the market for a website redesign it is important to realize that there is more than meets the eye. A web design company can’t magically drop a website online and call it a day. There are many steps involved in getting a well-rounded website up and
Thumbtack: What Is It And Should Your Business Be Using It?
Recently, we’ve been using a new way to acquire customers. It’s called Thumbtack and the premise may be fairly new, but the results can not be argued. So, should your business be using it? How Thumbtack Works Here is how it works. A customer comes to the site and
Customer Reviews – 5 Stats on Their Importance
Is your business listed on Yelp? How about Google+? Facebook? What these platforms have in common – other than being social networks – is that they all offer an opportunity for a customer to provide your business valuable feedback, in the form of a customer reviews. On one hand, this
