Digital Marketing Blog
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What is the GDPR, and How Will it Affect My (Small) Business?
Unless you’ve been in a coma for the past month, you’ve probably heard about the GDPR, even if you didn’t necessarily realize it. Have you been getting a flood of emails about updated privacy policies? Have you seen new pop ups on some websites asking you to review and update
Why Website Speed is Important for Your Small Business Website
If you own a small business, work for one, or are thinking about starting one (and you probably do, since you’re reading this), you’ve probably heard all about how important having a business website is. And we hope you’re already convinced of that, because that’s not what we’re going to
FEAT First Episode 2: SEO Experts-Resources
Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk
Blog Content, Frequency, and What It Means For Your Business
When prospective customers think about signing up for one of our ongoing plans involving SEO, we almost always recommend adding blogging into that digital strategy. With different levels of blogging (based on research, time to write, etc.), costs, and frequencies, it’s understandable that it can be a bit confusing, and
FEAT First Episode 1: Meet the Team
Transcript: Ray: Hi everybody! Welcome to the first episode of FEAT First, our new video series. Today we just want to dive in and allow you to get to know us a little bit better, because I’m sure we’re going to be getting to know you throughout this journey. We’ll
Introducing FEAT FIRST
FEAT FIRST! It’s the new name of our blog, and our new video series that will talk about all things digital including SEO, Content, Social Media and so much more. This includes current happenings, strategies, people to follow, and more! Watch the introductory video, here: Transcript: Hi. My name is
A Beginner’s Guide to Social Media Hashtags
If you’ve used social media in any capacity you’ve probably come across the good ol’ “#” sign. That is a “hashtag” and believe it or not it holds some very powerful and unique super powers. This simple sign when used correctly can greatly benefit your business or brand when it
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how
Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little things that count. In this series we want to discuss minor website design elements that
What is the Best Social Network for Your Industry?
We recently wrote a blog post that covered how you can manage your business social media accounts efficiently. In it we cover why your business should be using social media, what it takes to manage those accounts, and some tools that would help you in your efforts. We also very
Why Creating Content is About More than Creating a Checklist
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and values, be well-reasoned and researched, supply data-driven evidence, be compliant with all the current rules
Research: Replacing “Keyword” with Search Phrase and Intent
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience
