Digital Marketing Blog
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SaaS SEO Strategy: Growing Exposure + Recurring Revenue
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and
Evergreen and Seasonal Content: An Introductory Guide
In a world where posts, freebies, and blogs can make or break your online presence, it can feel overwhelming to keep up with the content demands of running a business. Fortunately, the types of content you should be publishing can be broken down into categories, and the job of curating
Bing Ads: A Low-Cost Addition to Digital Strategy
At webFEAT Complete, we love to drill down on data. This allows us to gather insights, recognize opportunities, and make website adjustments that will provide a better user-experience, and encourage the likelihood of conversions that matter. When we look at traffic coming in from organic search results, Bing isn’t normally
Improve Your SEO with a Custom 404 Page
Eliminating 404 errors entirely is practically impossible, but there are a few simple things you can do to mitigate the effects broken pages have on your website’s SEO and rankings. Why is avoiding 404 errors practically impossible? Well, you always have to account for typos and human errors. If someone
Old Websites Beware: December 31, 2020 Marks the End of Adobe Flash
Your website has an expiration date. If you have an old or outdated website, December 31st, 2020 will be the day your site—and all of its content—enters the proverbial Internet Graveyard. That’s because Adobe will be discontinuing support for Flash on December 31st, 2020. Your website is the online version
3 Simple Steps For Effective Call to Action
Like the term implies, a call to action (CTA) is a crucial component of any website design because it provides the opportunity for a visitor to engage your company (and hopefully do business). Put another way, it’s where your site prompts a visitor to reach out and get involved with
How To Repurpose Your Old Content in 2019
Repurpose old content. Don’t let it waste away. That was a maxim first published here, in this very blog, all the way back in 2015. Today, as the changing leaves on the trees around our Cincinnati office signal the coming of Autumn, 2019, it’s still true. Here at wFC, we’re
How to Post a Job on Google
Posting jobs on Google is a great tool for businesses in the hiring process. More exposure in the right places encourages more quality applicants, which can help a business to acquire more talent. We’ve helped a few companies that are looking to fill trade jobs, and we’ve heard mention that
The Value of Removing Dates from Blog URL Structures
If you are contemplating your blog URL structure and are unsure if your URLs should include postdates, you have come to the right place. Here at webFEAT Complete we have had the opportunity to work on hundreds of websites and implement many SEO strategies to determine what the industry’s best
Social Selling | Increase Company Leads with Your LinkedIn Profile
“Social Selling” is the process of using your social media network to help find prospects, build more trusted relationships, increase leads and ultimately increase your sales goals. Your employees can provide this value to potential prospects by sharing what your company does on a day to day basis. While this
Maintaining a Beautiful History: wFC Street Clean-Up
If you’ve never been to the webFEAT Complete office, you might not realize that it’s actually a historic home. CEO Michelle Selnick purchased the house and has repurposed it to fit the needs of the wFC team. We’re proud of our unique office space, and committed to honoring the history
Influencer Marketing for Small Businesses
It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford
