Digital Marketing Blog
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Google Search Console’s Tools and Features Explained
There are many tools available to the SEO industry these days, but one tool I always come back to is Google Search Console (GSC). Its simplistic layout makes for an easy user experience and provides valuable resources to improving a website’s SEO for both novice and experienced SEOs. The goal
Email Sequences for Small Business Digital Strategy
It’s 3 a.m. Your dog has jumped out of your bed to investigate a noise for the fourth time that night, and is now whining loudly for you to wake up and lift him back up. You groggily hoist your pup back onto the bed, and then grab your phone.
Social Media Ads By Industry: Restaurant, Hospitality, Food & Beverage
Introducing: “Social Media Ads By Industry” — A blog series dedicated to covering how social media ads can benefit your company on an industry by industry basis. Up first: The Restaurant, Hospitality, Food & Beverage Industry. Not in the restaurant, hospitality or food & beverage industry? Scroll down to suggest an
SaaS SEO Strategy: Growing Exposure + Recurring Revenue
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and
Evergreen and Seasonal Content: An Introductory Guide
In a world where posts, freebies, and blogs can make or break your online presence, it can feel overwhelming to keep up with the content demands of running a business. Fortunately, the types of content you should be publishing can be broken down into categories, and the job of curating
Bing Ads: A Low-Cost Addition to Digital Strategy
At webFEAT Complete, we love to drill down on data. This allows us to gather insights, recognize opportunities, and make website adjustments that will provide a better user-experience, and encourage the likelihood of conversions that matter. When we look at traffic coming in from organic search results, Bing isn’t normally
Improve Your SEO with a Custom 404 Page
Eliminating 404 errors entirely is practically impossible, but there are a few simple things you can do to mitigate the effects broken pages have on your website’s SEO and rankings. Why is avoiding 404 errors practically impossible? Well, you always have to account for typos and human errors. If someone
Old Websites Beware: December 31, 2020 Marks the End of Adobe Flash
Your website has an expiration date. If you have an old or outdated website, December 31st, 2020 will be the day your site—and all of its content—enters the proverbial Internet Graveyard. That’s because Adobe will be discontinuing support for Flash on December 31st, 2020. Your website is the online version
3 Simple Steps For Effective Call to Action
Like the term implies, a call to action (CTA) is a crucial component of any website design because it provides the opportunity for a visitor to engage your company (and hopefully do business). Put another way, it’s where your site prompts a visitor to reach out and get involved with
How To Repurpose Your Old Content in 2019
Repurpose old content. Don’t let it waste away. That was a maxim first published here, in this very blog, all the way back in 2015. Today, as the changing leaves on the trees around our Cincinnati office signal the coming of Autumn, 2019, it’s still true. Here at wFC, we’re
How to Post a Job on Google
Posting jobs on Google is a great tool for businesses in the hiring process. More exposure in the right places encourages more quality applicants, which can help a business to acquire more talent. We’ve helped a few companies that are looking to fill trade jobs, and we’ve heard mention that
The Value of Removing Dates from Blog URL Structures
If you are contemplating your blog URL structure and are unsure if your URLs should include postdates, you have come to the right place. Here at webFEAT Complete we have had the opportunity to work on hundreds of websites and implement many SEO strategies to determine what the industry’s best
