The world of digital marketing is ever-growing, changing, and evolving- but that’s not news to any of us. As the marketing world grows, marketing budgets need to bend and stretch and figure out where the most worthwhile investments are to help businesses achieve success. Hubspot reported in a late 2020 article that digital leaders across […]
5 Essential Digital Marketing Investments for 2022 Read More »
The SEO process is one that requires patience and commitment. While great strides can be made quickly, true results often take a while to achieve with an SEO campaign. Why? The landscape is always changing. From Google’s algorithm to your competition’s strategies. By doing research, staying up to date, and making continual improvements based on
A Guide Through The SEO Process Read More »
Adobe Flash is Now Officially Obsolete The world has known about it for a few years and now, as of December 31st, 2020, users are no longer able to download Adobe Flash. The program officially reached the EOL (end of life) date for the program. On January 12th, 2021 Adobe will block Flash content from
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The eruption and history of voice search We’ve come a long way since Siri was first introduced to iPhones in 2011. While voice search had already started gaining some traction (Google being the front runner in this endeavor, of course), Siri was the first option that users had to experience voice search at literally their
How to Optimize Your Website for Voice Assisted Searches Read More »
We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports are setup to send to
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Let’s say you’re browsing through your Facebook feed and see an advertisement for a 3 in 1 kitchen mixer that would be an absolutely perfect gift to give your mom. You click on an ad that takes you to a page on the company’s website with all the specs and uses for the mixer, which
How to Build the Perfect Website Landing Page – 5 Essential Tips Read More »
What do we mean by “shareable content”? While the term “shareable content” kind of refers to the overall ability of a viewer to share your content- aka whether or not you have a “share” button on your blog post, or allow people to share your social media posts, we’re more so talking about whether or
9 Tips for Creating Shareable Content Read More »
Recently I was able to present a webinar on strategies to grow your email marketing lists and reach more people. I figured it could be beneficial to also write a blog post on the subject for those of us visual learners (hi, hello, it’s me). You can find the link to the full webinar here,
Strategies to Grow Your Email Subscribers and Reach More People Read More »
When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Let me guess— when you first met this page, your eyes glanced at the main image, then over to the title, then to my byline,
Visual Hierarchy: The Key to Any Successful Web Design Read More »
What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email blacklisting operator, put together to
What is Email Blacklisting? Read More »
