The eruption and history of voice search We’ve come a long way since Siri was first introduced to iPhones in 2011. While voice search had already started gaining some traction (Google being the front runner in this endeavor, of course), Siri was the first option that users had to experience voice search at literally their […]
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We setup automated, custom Google Analytics reports to stay up to date on campaign progress. This could include various digital marketing campaigns including: SEO, PPC, Social Media, Email Marketing, and more. It can even track offline campaigns if appropriate tracking mechanisms are in place. Most of the time these reports are setup to send to
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Let’s say you’re browsing through your Facebook feed and see an advertisement for a 3 in 1 kitchen mixer that would be an absolutely perfect gift to give your mom. You click on an ad that takes you to a page on the company’s website with all the specs and uses for the mixer, which
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What do we mean by “shareable content”? While the term “shareable content” kind of refers to the overall ability of a viewer to share your content- aka whether or not you have a “share” button on your blog post, or allow people to share your social media posts, we’re more so talking about whether or
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Recently I was able to present a webinar on strategies to grow your email marketing lists and reach more people. I figured it could be beneficial to also write a blog post on the subject for those of us visual learners (hi, hello, it’s me). You can find the link to the full webinar here,
Strategies to Grow Your Email Subscribers and Reach More People Read More »
When first encountering a web page, it only takes a few milliseconds to develop a gut feeling as to whether or not a user wants to remain on the site. Let me guess— when you first met this page, your eyes glanced at the main image, then over to the title, then to my byline,
Visual Hierarchy: The Key to Any Successful Web Design Read More »
What is email blacklisting? Being on a blacklist means that either your IP or email domain has been identified as one that typically sends spam emails. The purpose of blacklisting is to keep emails from being sent to people who did not agree to receive them. Spamhaus, a top email blacklisting operator, put together to
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Instagram is an…. Enigma to say the very least. With an incredibly intelligent algorithm that is constantly changing, learning, and adapting, many (including us) find it hard to stay on top of the method to its madness. The biggest thing we know is this: the engagement you receive on your posts is the biggest factor
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Brand loyalty has become an extreme factor in consumer behavior, which means that brands need to be memorable to be competitive. This directly correlates to a brand’s website and website colors. The color scheme of your website needs to be attention-grabbing enough to keep viewers interested, but also align appropriately with the brand image and
Branding Your Business: Website Color Scheme Fundamentals Read More »
Step by Step Guide 1.Download the Google My Business App 2. Click “Customers” in the bottom navigation 3. Click from “Reviews” to “Messages” in the top navigation 4. Click “Turn on Messaging” 5. Edit your welcome message 6. Set phone notifications or regularly check for messages. If you don’t respond in a timely manner, Google
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