You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on Google, but “Search Engine Optimization” […]
YouTube Optimization for your SEO Campaign Read More »
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google Ads, you’ll get funneled by
Google Ads (AdWords) Express vs. Expert Mode Read More »
After some time in the SEO industry, basic best practices become habits, and you’ll need to dig deeper to give more value to clients. Of course, it’s always good to keep up with and refine your knowledge of best practices, but algorithm updates and research are regularly bringing us new strategies that can offer a
Log Files: How You Can Use Them For SEO Read More »
Data. It seems to be running the world today. It’s processed quickly, and it can be leveraged in decision making. From a digital perspective, the place most of us go to is Google Analytics. A great platform that allows us to see who’s visiting our website, where they came from, demographics, flow throughout the website,
A Simple Guide to Creating + Using UTM Parameters Read More »
Recently I noticed that internal link structure and flow was being revisited by some of the SEO’s I admire. Of course, we’re aware of general best practices for linking, but search optimization best practices are constantly evolving, and it can be difficult to keep up. It’s very possible that we could miss a new best
Understanding Internal Linking Structure Read More »
Business owners and SEO’s alike, we’ve all been there. Whether it’s in our inbox, we see it in analytics, or look in a CMS form plugin, we see that a form was submitted! Someone was browsing online, they found us, and maybe they want to learn more about our services or a product. You go
How to Prevent Human and Bot Spam Contact Form Submissions Read More »
If you know anything about SEO, you probably also know (or at least have heard about) structured data. Today we’re going to talk all about structured data: what it is, how it can help your site, and how to go about implementing it. What is Structured Data? Simply put, structured data is code that you
Structured Data and SEO (With a Brief Note on JavaScript Indexing) Read More »
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right next to your ad. What
Why Your Google Ads (AdWords) are Disapproved and How to Fix Them Read More »
Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk about, those kinds of resources
FEAT First Episode 2: SEO Experts-Resources Read More »
When prospective customers think about signing up for one of our ongoing plans involving SEO, we almost always recommend adding blogging into that digital strategy. With different levels of blogging (based on research, time to write, etc.), costs, and frequencies, it’s understandable that it can be a bit confusing, and we understand if you’re thinking:
Blog Content, Frequency, and What It Means For Your Business Read More »
