Read the letter from our COO discussing 2025 Takeaways + 2026 Strategy
First and foremost, a huge thank you to our wonderful clients. We love working with you and appreciate your continued trust and support. Let’s keep growing! Another year is coming to an end, and what a year it was for Digital Marketing. One of the wildest I’ve seen in my 12 years as a digital […]
End of 2025 Letter from COO Ray Cheselka Read More »
When you update your WordPress administrative email address, the platform is supposed to send a verification email to the new email address before applying the change. Unfortunately, this email often never arrives. This leaves many users stuck with an outdated admin email and no clear way forward. Let’s break down why this happens and how
WordPress Admin Email Change Not Working-Troubleshooting Read More »
Google pushed an update that removed the num=100 parameter, which simply means-Google cleaned up some of their data. There now is less faulty bot data in the search results, Basically bots that track rankings, scrape and crawl websites no longer will contribute significantly to data. This is a great improvement of data-accuracy, and will help
Sept ’25 Google Search Console Impression Drop + Avg Position Increase Read More »
*2025 Update* Originally, we wrote this post back at the end of 2018. Since then, Reddit’s presence in the search results has grown substantially. We’ve seen Google Monetize search results, making ads somewhat necessary in certain industries. On the organic side, it’s still important to have a well-optimized website and an organic presence. But another
Reddit for SEO: A Resource and Community Builder Read More »
Things are changing in the search results. In many industries, appearing at the top organically isn’t enough. Those results are often pushed down on the search engine results page (SERP). For key search results to your business: Are you appearing in AI overviews? Are you present in listing sites appearing organically like Yelp, G2, BBB,
Zero Click Marketing-What Is It + How to Capitalize Read More »
In Microsoft Bing’s Webmaster Tools, they now have “IndexNow”. This touts the ability to create “real-time indexing” in a variety of search engines. We’re ensuring all of our clients have this setup. Why is Bing and the IndexNow tool relevant? Because Chat GPT-4 “can access live web results through Bing’s Search Index“. So working with
IndexNow Setup for Bing Webmaster Tools Made Easy Read More »
Some are calling it AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) or GAIO (Generative AI Optimization), others are calling it AI powered SEO or AI Search Results SEO. Call it what you want, but as a business all that matters is appearing where prospective customers are looking. AI overviews coming up in Google Search
How to Appear in AI Overviews + AI Chatbot Responses Read More »
Watch the Overview of this post on YouTube: https://youtu.be/Evc5UfxAMQM The competition in the search results these days is relentless. In most industries, you could explore a key product or service search, and find at least 5 relevant competitors occupying the search results with ads (sometimes multiple types), organic listings, and maybe even maps. So how
3 Simple Ways to Earn Impactful Backlinks + Mentions Read More »
Watch the overview of this post on YouTube: https://youtu.be/blu4wCDzjm4 Is your website getting traffic, but not converting any of that traffic to leads or sales? Alternatively, maybe you’re getting traffic and receiving inquiries for irrelevant products and services. Talking with a CRO Consultant, or someone with expertise in the SEO/Digital Ads space would be in
CRO Marketing Strategy Read More »
Watch an overview of this post on YouTube: https://youtu.be/3AlCKkBRbCU As you’ve probably heard, Crowdstrike released an update that created a Microsoft outage, that impacted much of the world. From airlines to businesses, metro train routes, and more. In light of this event and the many other cybersecurity events that happen constantly these days, there has
Security Tips for Websites, Email, and Personal Data Read More »
