Some are calling it GEO (Generative Engine Optimization) or GAIO (Generative AI Optimization), others are calling it AI powered SEO or AI Search Results SEO. Call it what you want, but as a business all that matters is appearing where prospective customers are looking. AI overviews coming up in Google Search Results and prompt responses […]
How to Appear in AI Overviews + AI Chatbot Responses Read More »
Watch the Overview of this post on YouTube: https://youtu.be/Evc5UfxAMQM The competition in the search results these days is relentless. In most industries, you could explore a key product or service search, and find at least 5 relevant competitors occupying the search results with ads (sometimes multiple types), organic listings, and maybe even maps. So how
3 Simple Ways to Earn Impactful Backlinks + Mentions Read More »
Watch the overview of this post on YouTube: https://youtu.be/blu4wCDzjm4 Is your website getting traffic, but not converting any of that traffic to leads or sales? Alternatively, maybe you’re getting traffic and receiving inquiries for irrelevant products and services. Talking with a CRO Consultant, or someone with expertise in the SEO/Digital Ads space would be in
CRO Marketing Strategy Read More »
Watch an overview of this post on YouTube: https://youtu.be/3AlCKkBRbCU As you’ve probably heard, Crowdstrike released an update that created a Microsoft outage, that impacted much of the world. From airlines to businesses, metro train routes, and more. In light of this event and the many other cybersecurity events that happen constantly these days, there has
Security Tips for Websites, Email, and Personal Data Read More »
Watch an overview of this video on YouTube: https://youtu.be/lye5WJeBddQ So you’ve got a good website, you’re doing some SEO and running ads, but leads are still slow. What could be the culprit? The answers lie right in the very place you’re working on appearing, the search results. It used to be simple, run some ads,
Want more leads? Check the search results! Read More »
You’d think adding an image to a website would be as simple as finding the image, uploading it, and making it the right size and placement. But there’s much more too it. Images play a big role in how fast a website loads. Image Formats/extensions, Compression, and sizing can all play a role. Been wondering
Best Image Formats for Website Speed/Load Optimization Read More »
As digital marketers, part of our job is to understand the how’s and why’s behind all of the digital marketing strategies and opportunities available to us. We constantly seek to learn how various platforms work so that we can optimize our approach to best achieve success through these channels. One of the platforms that are
Instagram Algorithm Updates (Updated Aug 2023) Read More »
Businesses have listings online. Some are manually created, and some are auto-generated. Either way, local businesses need to have a variety of local listings. The information on those listings needs to be accurate and consistent. You’ll find listings on Google, Bing, Yelp, Facebook/Meta, LinkedIn, and more. Just search your brand name in Google to see
Managing Local Listings and Business NAP Online Read More »
When someone is interested in any kind of digital marketing service(s), we take some time to evaluate their presence online. Finding weaknesses helps us develop action items that ultimately will guide improvement and growth. We’ve done this for years, and over that time have developed some common reasons why websites aren’t generating traffic. They’re outlined
5 Common Website Issues/Opportunities Read More »
Building a new business website is exciting. It’s a revamp for the company online, and something that should encourage growth. Imagine how upsetting it would be to launch that new site, then all of the sudden the calls, form submissions, sales, etc. you’ve come to expect from the website slow down or stop. That’s what
Redirects: A Must For Most New Websites Read More »
This free report will include your website’s online presence and provide customized strategies to help you drive more traffic, leads and sales.
