Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
An Introduction to Programmatic Advertising Read More »
It’s true, Smart Shopping campaigns are now obsolete and have been replaced with Performance Max campaigns. Google officially made the switch and whether you like it or not, your Smart Shopping campaigns were automatically converted to Performance Max. You might be freaking out, thinking you’ve lost all of your hard earned shopping data, but hang
Performance Max Campaigns for Ecommerce: Your Questions Answered Read More »
SEO is an ongoing strategy, but if you are looking to quickly improve the appearance of your WordPress website, implementing these 5 tips can go a long way. At a minimum, making these improvements will help search engines index your website, provide you with performance data and keyword insights, drive more traffic to your site,
5 Quick Tips to Improve Your WordPress SEO Read More »
Let’s start with a quick example. There are many keywords throughout the web that could have multiple meanings. For example, “drumstick” could refer to the musical instrument, chicken, or the type of ice cream. So how does Google know which type of content to show in order to satisfy its users? One explanation is through
LSI Keywords: What They Are & Why They Matter for SEO Read More »
About Google Call Ads There are 2 essential steps to Google Call Ads: 1) Setting up phone call conversion tracking 2) Creating the actual ads & extensions We are going to cover the ins and outs of both so get yourself a cup of coffee and get ready to become a Google Call Ad Expert.
Google Ads Guide: Call-Only Ads, Call Extensions & Call Conversions Read More »
Reporting Automation If I had to pick one reason why you should consider utilizing Google Looker Studio (GLS), it would be automation. Once you have your template setup and data sources connected, you’ll no longer need to worry about manually entering data into your reports ever again! Whether you are reporting to an internal team
5 Benefits of Using Google Looker Studio Read More »
Are you wondering if your website would benefit from an SEO strategy? The answer is likely yes, but we’ve created a list of questions to help you decide for yourself. Run through the items on this list to see if you’re on the right track with managing your SEO, and at the bottom of the
2022 SEO Checklist For Your Business Read More »
Google Analytics is packed full of valuable tools and data to help you learn about the different types of users visiting your website. One of those tools is called Behavior Flow. This particular feature within Google Analytics (Universal Analytics) provides insight about how users navigate your website from the first page they visit (landing page)
Google Analytics Behavior Flow: Creating Custom Dimensions Read More »
What Is an SEO Audit? The backbone to a great SEO strategy starts with a comprehensive SEO audit of your website. Your in-house SEO or agency should first take a look at your website and determine the most critical items in need of repair and provide a general assessment of your website, highlighting the good, the
SEO Audits: Creating a Foundation for SEO Success Read More »
We are back with part 3 of our E-Commerce SEO Guide series focusing on the subjects of content and user experience (UX). Given these topics are rather broad, we are going to discuss how content and UX can improve rankings for product pages. We will worry about product categories and other webpages for a later
E-Commerce SEO Guide | Part 3 | Product Page Content and UX Tips Read More »
