What are the best practices for generative engine optimization?
The Generative Engine Optimization (GEO) strategies that get businesses appearing in AI focus on incorporating trust signals, generating engagement and discussion, and proving you’re an authority by having the answers to your target audiences questions.
Sources for more information:
searchengineland.com/mastering-generative-engine-optimization-in-2026-full-guide-469142
www.reddit.com/r/GrowthHacking/comments/1rd6ov3/top_10_seo_tips_for_generative_engine_optimization/
moz.com/blog/generative-engine-optimization
No one has all of the answers yet, but SEOs are researching, and using fresh data that is coming out to find clues, and take action that puts businesses in AI Chatbot responses.
Some of those clues being investigated include: what are AI bots citing? What are Google’s AI Overviews citing? What search indexes are they leveraging? What kinds of questions and answers are AI bots providing, that you can provide a resource on?
If you think about it, AI wants to find information and cite trustworthy sources in their responses, so they’re accurate and credible. So that is what should be incorporated into your website.
Take this page for example. We’ve identified a commonly asked question, provided a direct answer, elaborated on it, provided sources for additional information/support, and you can see that I (Ray) have the experience and credentials to be addressing this question. Along with that, we’ve incorporated SEO fundamentals (meta information, appropriate heading structure, etc.)
