Merchandising Services Company
Retail Merchandisers
Project Goals
- Modernize website to impress customers
- Improve local search rankings
- Attract new talent
Services Provided
- Website Design
- Content Management
- Search Engine Optimization
- Social Media Management
- Google Local Improvements
- Recruiting Software Platform Integration
Design
Updated website design built in WordPress. Helps improve the customer journey and promote better lead flow and conversion rates.
Marketing
Improved content makes it easier for Google to surface the site when a user is seeking their services. Post to social media to grow organic audience.
Hiring Platform Integration
Integration of Paycor Hiring Platform on to the website. Allows for realtime syncing of open positions available within the company.
Mobile
All of our websites are designed with mobile in mind. This ensures the website looks great no matter what device it is being viewed from.
Digital Marketing
Total Clicks
Total clicks is how many times a user clicked through to your site from Google. How this is counted depends on the search result type.
Over this six month timeframe clicks from Google to the website increased by 19% over the previous period before our work began.
Total Impressions
Total impressions is how many times a user saw a link to your site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view.
Over this six month timeframe total impressions in Google searches decreased over the previous period before our work began. We were able to attribute this to better targeting reaching more quality users and less irrelevant users.
Average CTR
Over this six month timeframe average Click through Rate from Google to the website increased by 20% over the previous period before our work began.
Average Position
Average position is the average position of your site in search results, based on its highest position whenever it appeared in a search.
Over this six month timeframe the average position in Google searches increased by 10% over the previous period before our work began.
