SEO

Website Design Elements that Affect Rankings Pt. 2: Internal & External Links

In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how important acquiring backlinks to your […]

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Search Phrase and Intent Research vs Keyword Research

Research: Replacing “Keyword” with Search Phrase and Intent

Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience are searching for; keyword research

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Yoast Readability + Focus Keyword Factors

Yoast’s Readability Score + Focus Keyword Factors: How Much Should You Pay Attention to Them?

If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple of ways you can look at that question. If you mean, “do they have a direct impact on my rankings,”

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Why You Need To Pay Attention To Your Website’s Page Speed

SEO as a practice covers countless areas that factor into getting your website to rank better. It’s very much like an umbrella with hundreds of little things underneath of it all working together. There are title tags, inbound links, meta descriptions, keyword research, domain trust, image optimization and the list goes on and on. But

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Do You Have a Plan for Google Message Extensions? You Need One.

Google Message extensions will begin rolling out in Google AdWords in the upcoming weeks, according to an announcement this week from Google. This means that businesses will soon be able to add an additional text extension to their ads that will allow customers to connect with the business via SMS, similar to the current phone

Do You Have a Plan for Google Message Extensions? You Need One. Read More »

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