Podcasts- What They Are and How They Can Benefit Your Business

Would you rather listen to a podcast about this? Check it out!

Podcasts are a great way for your business to expand on their digital marketing efforts. 

It is becoming very common for companies to use podcasts as a tool to grow their business. The team at webFEAT Complete has even started our own: The Digital Marketing Podcast. We publish a new episode weekly with digital marketing tips and tricks. Before we dive into the reasoning behind why podcasts are a great tool for online success, let’s discuss what exactly a podcast is. 

What is a Podcast?

A podcast can be defined as a series of digital audio files that a person is able to listen to by downloading to their device or streaming through an online platform. Each podcast typically has a set title and area of topics that are discussed in each individual file – the episodes. In layman’s terms, basically, downloadable talk radio shows that cover a wide array of topics, from sports to unsolved mysteries and everything in between.

Why are Podcasts So Popular?

Studies show that 75% of people in the US know what a podcast is, 55% have listened to a podcast before, and 37% have listened to a podcast in the last month.  Podcasts are becoming increasingly popular because they are easy for people to listen to and multi-task while doing so, and they offer listeners an experience that goes above and beyond what they can get from a blog.

How Can Podcasts Help Your Business?

    1. Podcasts are convenient. People can multitask while listening to your podcast: they can do laundry, or drive to work, or sometimes even work while listening to your podcast. That means that listening to what you have to say in your podcast takes less time out of their day, and makes them more inclined to do it. Consumers today are all about convenience, and podcasts are extremely convenient. 
    2. Podcasts help your business establish trust.  Podcasts are a great way for your business to connect with your target audience on a more personal level, which helps that audience to develop better trust for your business. Podcasts make people feel like you are speaking directly to them, and being able to hear your voice helps your audience feel more connected to you, and therefore more connected to your business.
    3. Podcasts can add more personality to your brand. Using your voice can really help you to add personality to what your business has to say- sometimes these inflections, jokes, or serious recommendations can be better conveyed over audio than they can through text. This will help your business give life to your brand, and that will help your audience to connect with you better.
    4. Podcasts can help establish you as an expert. This is one of the same reasons that your company should be blogging, however, podcasts are taking it the extra mile. Businesses who invest their time in creating a podcast show listeners their commitment and passion for a topic.

In summary, podcasts are a convenient, personal way to establish trust within your audience and label your business as a thought leader in your industry. If you’re looking to up your digital marketing game, podcasts are a great tool to consider! 

Looking to start a podcast? This article from Porch.com will be helpful!

Reach out to the team at webFEAT Complete for more insight on how your company can achieve success online. Contact us today for more information, and be sure to check out our Digital Marketing Podcast!


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