Building Your Brand On Social Media

Social media has revolutionized the way that businesses market and promote themselves today. With billions of active users, this tool provides an incredible opportunity to reach new customers, engage with your target audience, and build a strong brand identity.

Here’s the catch – building a brand on social media requires a drawn-out, strategic approach. If you’re looking to level up your business through the latest and greatest social media techniques, we recommend following the tips listed below:

1. Define Your Brand Identity

The first step in growing your business on social media is to clearly define your brand’s identity. This can include your brand’s values, mission, and other important areas that set you apart from competitors. By establishing a clear brand identity, you can develop a consistent tone and style across all of your social media pages.

Follow our checklist below of steps you can take to keep your social media pages brand-consistent:

  • Place your company’s values, mission, or services in the “Bio” or “About” section of your profile
  • Standardize the color palette on your images
  • Specify the tone of your text (think about Nike’s tagline “Just Do It.” and how they incorporate confidence and assertiveness into all of their messages)
  • Use branded hashtags
  • Have a template in place for creating content

Instagram Bio - webFEAT Complete

Once you’ve followed these steps and have clearly defined your brand’s identity, be sure to use it consistently across all of your social media pages!

2. Show Your Human Side

As you know, people like to connect with humans – not faceless brands. By showcasing the human side of your brand, you can connect with your audience on a deeper, more personal level.

Consider sharing behind-the-scenes photos, spotlighting team members, and sharing stories that illustrate your brand’s values. This will help your audience relate to your brand and build a sense of connection, trust, and loyalty.

3. Choose The Right Platforms

The next step in building your brand on social media is to make sure you’re posting to the right platforms. Each platform has its own strengths and weaknesses, so it’s important to make sure you choose the ones that align with your brand identity and business goals. Consider factors such as industry, target audience, resources, platform features, and trends.

For example, if you were a B2B company, LinkedIn would serve as a better fit for your business than Instagram, due to the platform’s networking tools and “professional” audience. On the flip side, if you were a B2C company, such as a clothing store, posting to Instagram and Facebook would serve as a better fit, as these platforms focus on visual elements and storytelling, and offer e-commerce tools to help you sell online.

4. Develop A Content Strategy

Now that your profile has been set up and you’ve decided which platforms you’ll be posting to, the next step is to develop a content strategy. This should include a blend of materials that your business is looking to promote (products, services, blogs, customer reviews, etc.). Consider using a mix of text, images, videos, and stories to keep your content fresh and engaging.

Once you’ve gathered and sorted your content, we recommend using a content calendar, such as SocialPilot or Semrush to schedule your posts. Typically, scheduling posts a month in advance is a good practice, as this keeps your content fresh and consistent.

Social Media Calendar - Semrush

5. Engage With Your Audience

In order to see the greatest success on social media, it’s important to make sure that you are interacting with your audience. Social media engagement is a two-way conversation, so by actively engaging with your audience’s posts, you can improve your visibility on their timeline through the platform’s algorithm.

Respond to comments, messages, and mentions in a timely and authentic way, and be sure to ask questions, encourage feedback, and show appreciation for your audience’s support!

6. Track Your Performance

After you’ve made a few posts to your company’s page, you’ll notice that data measuring the performance of your campaign will begin to populate. Monitor these metrics (engagement, reach, and follower growth) closely to understand what’s working and what isn’t.

As a bonus, some content calendars will offer insight on which times your audience is most active.

Social Media Tracking - Best Time To Post

Use this data to adjust your content strategy and optimize your social media campaign!

7. Be Authentic

At the end of the day, authenticity is essential for building a strong brand on social media. Don’t try to be something you’re not or copy other brand strategies. Instead, uphold your brand’s identity and values, and ensure they are evident in all of your posts.


Building a brand on social media takes time and effort, but is well worth it in the long run. By developing a clear brand identity, choosing the right platforms, and implementing a consistent content strategy, you can build a strong and engaging brand for your business on social media.

Need Some Help Building Your Brand On Social Media? Contact webFEAT Complete today!

Are you struggling to see success from your social media campaigns? Our team at webFEAT Complete can help! We’re certified and licensed in a wide range of digital marketing services, and have helped hundreds of businesses achieve greater online success through our social media management services. Contact us today to get started!

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